| The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers E Mogaji, TO Soetan, TA Kieu Australasian Marketing Journal, j. ausmj. 2020.05. 003, 2020 | 354 | 2020 |
| Digital transformation in financial services provision: A Nigerian perspective to the adoption of chatbot A Abdulquadri, E Mogaji, TA Kieu, NP Nguyen Journal of Enterprising Communities: People and Places in the Global Economy …, 2021 | 273 | 2021 |
| Qualitatively exploring the effect of change in the residential environment on travel behaviour T Farinloye, E Mogaji, S Aririguzoh, TA Kieu Travel Behaviour and Society 17 (2019), 26-35, 2019 | 80 | 2019 |
| Ethically minded consumer behaviour in Vietnam: An analysis of cultural values, personal values, attitudinal factors and demographics TD Le, TA Kieu Asia Pacific Journal of Marketing and Logistics 31 (3), 609-626, 2019 | 51 | 2019 |
| The contingent roles of perceived budget fairness, budget goal commitment and vertical information sharing in driving work performance NP Nguyen, F Evangelista, TA Kieu Journal of Asian Business and Economic Studies 26 (1), 98-116, 2019 | 41 | 2019 |
| Examining consumer behaviour in the UK Energy sector through the sentimental and thematic analysis of tweets E Mogaji, J Balakrishnan, TA Kieu Journal of Consumer Behaviour 20 (2), 218-230, 2021 | 37 | 2021 |
| Marketing higher education in Africa: Moving from research to practice T Kieu, E Mogaji, C Mwebesa, S Sarofim, T Soetan, SP Vululleh Strategic marketing of higher education in Africa, 221-237, 2020 | 12 | 2020 |
| The impact of brand relationship and perceived quality on brand loyalty in the emerging market context of Vietnam AT Kieu PQDT-Global, 2016 | 9 | 2016 |
| Post-Adoption of Online Shopping: Do Herding Mentality or Health Beliefs Matter? TA KIEU Journal of Distribution Science 20 (1), 77-85, 2022 | 8 | 2022 |
| Ethical Consumption in Vietnam: An Analysis of Generational Cohorts and Gender TD LE, PND NGUYEN, TA KIEU Journal of Distribution Science 18 (7), 37-48, 2020 | 8 | 2020 |
| The Implications Of Artificial Intelligence On The Digital Marketing Of Financial Services To Vulnarable Customers. Australasian Marketing Journal E Mogaji, TO Soetan, TA Kieu | 5 | 2020 |
| Marketing communication strategies of off-plan homes TA Kieu, E Mogaji Conference Proceedings of ANZMAC 2018: Connect. Engage. Transform., Adelaide …, 2018 | 4* | 2018 |
| 13 Marketing higher education in Africa T Kieu, E Mogaji, C Mwebesa, S Sarofim, T Soetan, SP Vululleh Strategic Marketing of Higher Education in Africa, 2020 | 3 | 2020 |
| The impact of online micro-influencers on behavioural intentions: The case of mobile phone customers in Ho Chi Minh city KA Tai, LM Duy, NT Khai ECONOMICS AND BUSINESS ADMINISTRATION 11 (2), 2021 | 2 | 2021 |
| Construing loyalty through perceived quality and brand identification: the mediating role of brand trust and brand relationship closeness: an abstract TA Kieu Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 2 | 2019 |
| What Really Drives Customer-Brand Relationships? Evidence from an Emerging Market: An Abstract TA Kieu, PH Ho Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 2 | 2018 |
| Consumer Engagement in Online Product Reviews: A Win-Win for Firms and Micro-Influencers: An Abstract TA Kieu Celebrating the Past and Future of Marketing and Discovery with Social …, 2022 | 1 | 2022 |
| Construing ethical consumer behaviour through mindfulness: An abstract TA Kieu Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | 1 | 2020 |
| Mindfulness Approach to Ethical Consumption TA Kieu, TD Le Building an Entrepreneurial and Sustainable Society, 289-304, 2020 | 1 | 2020 |
| ARE SOCIALLY IMPRESSED BRANDS LOVEABLE? TA Kieu, TD Le 2018 Global Marketing Conference at Tokyo, 1441-1445, 2018 | 1 | 2018 |
