| Vers une clarification théorique de la notion de valeur perçue en marketing A Rivière, R Mencarelli Recherche et Applications en Marketing (French Edition) 27 (3), 97-123, 2012 | 152 | 2012 |
| Perceived value in B2B and B2C: A comparative approach and cross-fertilization R Mencarelli, A Riviere Marketing Theory 15 (2), 201-220, 2015 | 140 | 2015 |
| Consumption experience: past, present and future D Chaney, R Lunardo, R Mencarelli Qualitative Market Research: An International Journal 21 (4), 402-420, 2018 | 123 | 2018 |
| Influences of the perceived value on actual repurchasing behavior: Empirical exploration in a retailing context R Mencarelli, C Lombart Journal of Retailing and Consumer Services 38, 12-21, 2017 | 112 | 2017 |
| Museums, consumers, and on‐site experiences R Mencarelli, S Marteaux, M Pulh Marketing Intelligence & Planning 28 (3), 330-348, 2010 | 86 | 2010 |
| L'interaction lieu-objet comme conceptualisation de l'expérience vécue: test d'un modèle intégrateur R Mencarelli Recherche et Applications en Marketing (French Edition) 23 (3), 51-69, 2008 | 85 | 2008 |
| Web 2.0: Is the museum-visitor relationship being redefined? M Pulh, R Mencarelli International Journal of Arts Management 18 (1), 43-51, 2015 | 76 | 2015 |
| Positioning strategies of cultural institutions: A renewal of the offer in the face of shifting consumer trends M Pulh, S Marteaux, R Mencarelli International Journal of Arts Management, 4-20, 2008 | 65 | 2008 |
| Positioning the supply of live performance: Innovative managerial practices relating to the interaction of spectator, performance and venue R Mencarelli, M Pulh International Journal of Arts Management, 19-29, 2006 | 50 | 2006 |
| Consumers’ brand heritage experience: between acceptance and resistance R Mencarelli, D Chaney, M Pulh Journal of Marketing Management 36 (1-2), 30-50, 2020 | 47 | 2020 |
| When the arts inspire businesses: Museums as a heritage redefinition tool of brands D Chaney, M Pulh, R Mencarelli Journal of Business Research 85, 452-458, 2018 | 47 | 2018 |
| Museoparks and re‐enchantment of the museum visits: an approach centred on visual ethnology R Mencarelli, M Pulh Qualitative Market Research: An International Journal 15 (2), 148-164, 2012 | 44 | 2012 |
| La participation du client dans un contexte de self-service technologies R Mencarelli, A Rivière Revue française de gestion 241 (4), 13-30, 2014 | 42 | 2014 |
| The consequences of the heritage experience in brand museums on the consumer–brand relationship M Pulh, R Mencarelli, D Chaney European Journal of Marketing 53 (10), 2193-2212, 2019 | 41 | 2019 |
| Towards a theoretical clarification of perceived value in marketing A Rivière, R Mencarelli Recherche et Applications en Marketing (English Edition) 27 (3), 97-122, 2012 | 36 | 2012 |
| L'interaction lieu–objet dans le cadre de l'expérience vécue: approche par la valeur et la fidélité du consommateur R Mencarelli Dijon, 2005 | 32 | 2005 |
| Customer perceived value: a comprehensive meta-analysis M Blut, D Chaney, R Lunardo, R Mencarelli, D Grewal Journal of Service Research 27 (4), 501-524, 2024 | 28 | 2024 |
| COMMENT GÉRER DES EXPÉRIENCES TOURISTIQUES EXTRAORDINAIRES? Analyse et recommandations à partir d'une immersion dans les parcs à thème. L Graillot, R Mencarelli, B Anteblian Décisions marketing, 2011 | 26* | 2011 |
| La proximité en marketing: proposition d’un cadre intégrateur et agenda de recherche F Lenglet, R Mencarelli Recherche et Applications en Marketing (French Edition) 35 (4), 103-130, 2020 | 23 | 2020 |
| La communication 2.0: un dialogue sous conditions R Mencarelli, M Pulh, C Dussart Décisions marketing 54 (2), 71-75, 2009 | 23 | 2009 |
