| Value, satisfaction and behavioral intentions in an adventure tourism context P Williams, GN Soutar Annals of tourism research 36 (3), 413-438, 2009 | 1530 | 2009 |
| Customer satisfaction and business performance: a firm‐level analysis P Williams, E Naumann Journal of services marketing 25 (1), 20-32, 2011 | 550 | 2011 |
| Virtual reality and tourism: fact or fantasy? P Williams, JSP Hobson Tourism management 16 (6), 423-427, 1995 | 474 | 1995 |
| Dimensions of customer value and the tourism experience: An exploratory study P Williams, GN Soutar Australian and New Zealand Marketing Academy Conference 28 (5), 1415-1421, 2000 | 273 | 2000 |
| Virtual reality: A new horizon for the tourism industry JS Perry Hobson, AP Williams Journal of vacation marketing 1 (2), 124-135, 1995 | 227 | 1995 |
| Relationship quality and satisfaction: Customer-perceived success factors for on-time projects P Williams, NJ Ashill, E Naumann, E Jackson International journal of project management 33 (8), 1836-1850, 2015 | 216 | 2015 |
| Diving into service quality–the dive tour operator perspective MA O’Neill, P Williams, M MacCarthy, R Groves Managing Service Quality: An International Journal 10 (3), 131-140, 2000 | 157 | 2000 |
| Tourism destination brands and electronic commerce: Towards synergy? AP Williams, AJ Palmer Journal of Vacation Marketing 5 (3), 263-275, 1999 | 151 | 1999 |
| Close to the “edge”: Critical issues for adventure tourism operators P Williams, G Soutar Asia pacific journal of tourism research 10 (3), 247-261, 2005 | 147 | 2005 |
| Toward a contingency theory of CRM adoption P Williams, N Ashill, E Naumann Journal of Strategic Marketing 25 (5-6), 454-474, 2017 | 104 | 2017 |
| Understanding the causes of defection among satisfied B2B service customers E Naumann, M Haverila, M Sajid Khan, P Williams Journal of Marketing Management 26 (9-10), 878-900, 2010 | 99 | 2010 |
| Value drivers and adventure tourism: A comparative analysis of Japanese and Western consumers P Williams, G Soutar, NJ Ashill, E Naumann Journal of Service Theory and Practice 27 (1), 102-122, 2017 | 98 | 2017 |
| Customer satisfaction and scuba-diving: Some insights from the deep M Maccarthy, M O'neill, P Williams The Service Industries Journal 26 (5), 537-555, 2006 | 94 | 2006 |
| Competing and cooperating in the changing tourism channel system FM Go, AP Williams Journal of Travel & Tourism Marketing 2 (2-3), 229-248, 1994 | 91 | 1994 |
| Customer attitudes of stayers and defectors in B2B services: Are they really different? P Williams, MS Khan, NJ Ashill, E Naumann Industrial Marketing Management 40 (5), 805-815, 2011 | 89 | 2011 |
| Identifying the key drivers of customer satisfaction and repurchase intentions: An empirical investigation of Japanese B2B services MS Khan, E Naumann, P Williams Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2012 | 71 | 2012 |
| Customer satisfaction and loyalty in B2B services: directions for future research E Naumann, P Williams, MS Khan The Marketing Review 9 (4), 319-333, 2009 | 69 | 2009 |
| Emirati women and public sector employment: The implicit patriarchal bargain A Williams, J Wallis, P Williams International Journal of Public Administration 36 (2), 137-149, 2013 | 63 | 2013 |
| Exploring academic dishonesty in the Middle East: A qualitative analysis of students’ perceptions S Aljurf, LJ Kemp, P Williams Studies in Higher Education 45 (7), 1461-1473, 2020 | 55 | 2020 |
| The influence of gender roles in the drivers of luxury consumption for women: Insights from the gulf region RW Semaan, V Lindsay, P Williams, N Ashill Journal of Retailing and Consumer Services 51, 165-175, 2019 | 55 | 2019 |
