| Website design: Viewing the web as a cognitive landscape DE Rosen, E Purinton Journal of Business Research 57 (7), 787-794, 2004 | 724 | 2004 |
| Marketing high tech products: lessons in customer focus from the marketplace DE Rosen, JE Schroeder, EF Purinton Academy of Marketing Science Review 6, 1-17, 1998 | 151 | 1998 |
| Marketing relationship management: Antecedents to survival and dissolution EF Purinton, DE Rosen, JM Curran Journal of Business-to-Business Marketing 14 (2), 75-105, 2007 | 35 | 2007 |
| ENGAGING ONLINE STUDENTS: USING A MULTISENSORY EXERCISE FOR DEEPER, ACTIVE LEARNING EF Purinton, MM Burke Marketing Education Review 30 (1), 29-42, 2020 | 32 | 2020 |
| Web site design: building a cognitive framework DE Rosen, E Purinton, SF Lloyd Journal of Electronic Commerce in Organizations (JECO) 2 (1), 15-28, 2004 | 26 | 2004 |
| Compensatory or conspicuous consumption? Bling it on EF Purinton American Society of Business and Behavioral Sciences 16th Annual Conference 16, 2009 | 16 | 2009 |
| SEGMENTING THE MATURE MARKET: HAVE MARKETERS MATURED ALONG WITH THEIR MARKET? EF Purinton | 14* | 2013 |
| Brand Equity and Partnership Fit: Strategic Alliance Considerations for the Professional Sports Industry H Weller, A Streller, EF Purinton International Management Review 15 (1), 19-71, 2019 | 11 | 2019 |
| Compensatory Or Conspicuous Consumption? EF Purinton Bling It On, American Society of Business and Behavioral Sciences 16th …, 2009 | 10 | 2009 |
| AN ANALYSIS OF CONSUMERS'ATTITUDES ABOUT ARTIFICIAL DIAMONDS AND ARTIFICIAL LOVE EF Purinton Journal of Business and Behavioral Sciences 24 (3), 68, 2012 | 6 | 2012 |
| Student Engagement and Fun: Evidence from the Field EF Purinton, MM Burke Business Education Innovation Journal VOLUME 11 NUMBER 2 December 2019, 133, 2019 | 5 | 2019 |
| Gendered Information Processing: Implication for Web Site Design. E Purinton, DE Rosen Lawrence Erlbaum Associates Publishers, 2005 | 4 | 2005 |
| The Fun Factor: Enhancing Student Engagement. EF Purinton, MM Burke Proceedings of the Northeast Business & Economics Association, 2018 | 3 | 2018 |
| A Girl’s Best Friend: Engagement Rings, Expectations, and Consumer Behavior EF Purinton Advances in Marketing: Issues, Strategies and Theories 114, 2008 | 3 | 2008 |
| Towards an Understanding of the Mature Marketing Relationship Phenomena DE Rosen, EF Purinton Developments in Marketing Science 21, 128-128, 1998 | 3 | 1998 |
| Effective Web Site Design: Insight from Information Processing DE Rosen, EF Purinton, SJ Lloyd Advanced Topics in Electronic Commerce, Volume 1, 99-120, 2005 | 1 | 2005 |
| Relationship Marketing: Viewing the State-of-the-Art Across Perspectives DE Rosen, S Bondu, JM Curran, EF Purinton DEVELOPMENTS IN MARKETING SCIENCE 21, 496-496, 1998 | 1 | 1998 |
| Effective Web Site Design: Insight from Information Processing DE Rosen, EF Purinton, SJ Lloyd | 1 | |
| Strategic Alignment: Improving Student Understanding of the Correspondence of Goals to Strategy to Tactics (219-228) EF Purinton, H Weller, EL Linde II | | 2017 |
| Strategic Alignment: Improving Student Understanding of the Correspondence of Goals to Strategy to Tactics EF Purinton, H Weller, EL Linde II | | 2017 |
Megan M. BurkeAssistant Professor of Accounting, Texas Woman's UniversityEmail verificata su twu.edu
