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Arti D. Kalro
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Anno
Enhancing the helpfulness of online consumer reviews: the role of latent (content) factors
V Srivastava, AD Kalro
Journal of Interactive Marketing 48 (1), 33-50, 2019
2082019
Environmental disclosure by Indian companies: an empirical study
M Prasad, T Mishra, AD Kalro
Environment, Development and Sustainability 19, 1999-2022, 2017
742017
A typology of viral ad sharers using sentiment analysis
KK Kulkarni, AD Kalro, D Sharma, P Sharma
Journal of Retailing and Consumer Services 53, 101739, 2020
662020
Private label brands in an emerging economy: an exploratory study in India
S Sarkar, D Sharma, AD Kalro
International Journal of Retail & Distribution Management 44 (2), 203-222, 2016
632016
A comprehensive framework of brand name classification
S Arora, AD Kalro, D Sharma
Journal of Brand Management 22 (2), 79-116, 2015
522015
The interaction effect of ad appeal and need for cognition on consumers' intentions to share viral advertisements
KK Kulkarni, AD Kalro, D Sharma
Journal of Consumer Behaviour 19 (4), 327-338, 2020
392020
Direct or indirect comparative ads: The moderating role of information processing modes
AD Kalro, B Sivakumaran, RR Marathe
Journal of Consumer Behaviour 12 (2), 133-147, 2013
382013
Online decision aids: the role of decision-making styles and decision-making stages
P Virdi, AD Kalro, D Sharma
International Journal of Retail & Distribution Management 48 (6), 555-574, 2020
362020
Sharing of branded viral advertisements by young consumers: The interplay between personality traits and ad appeal
KK Kulkarni, AD Kalro, D Sharma
Journal of Consumer Marketing 36 (6), 846-857, 2019
292019
The ad format-strategy effect on comparative advertising effectiveness
AD Kalro, B Sivakumaran, RR Marathe
European Journal of Marketing 51 (1), 99-122, 2017
262017
Comparative advertising in India: a content analysis of English print advertisements
AD Kalro, B Sivakumaran, RR Marathe
Journal of International Consumer Marketing 22 (4), 377-394, 2010
242010
Consumer acceptance of social recommender systems in India
P Virdi, AD Kalro, D Sharma
Online Information Review 44 (3), 723-744, 2020
232020
Threat, efficacy and message framing in consumer healthcare
N Nandakumar, B Sivakumaran, A Kalro, P Sharma
Marketing Intelligence & Planning 35 (4), 442-457, 2017
182017
Affordable housing finance companies in India: how do they ‘differently’serve the underserved?
D Bhanot, M Khaire, A Kalro, SK Jha
Housing Studies 35 (3), 537-566, 2020
172020
Motivations and outcomes of seeking online consumer reviews: a literature synthesis
V Srivastava, AD Kalro
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2018
172018
Environmental claims in Indian print advertising: an empirical study and policy recommendation
M Prasad, T Mishra, AD Kalro, V Bapat
Social Responsibility Journal 13 (3), 473-490, 2017
172017
Consumer well-being—A systematic literature review and research agenda using TCCM framework
P Bhardwaj, AD Kalro
International Journal of Consumer Studies 48 (1), e12991 https://doi.org/10 …, 2024
162024
Four decades of negative word‐of‐mouth and negative electronic word‐of‐mouth: A morphological analysis
DA Ribeiro, AD Kalro
International Journal of Consumer Studies 47 (6), 2528–2552, 2023
152023
The effect of naming strategy and packaging on perceived quality and purchase intention of private label brands
S Sarkar, D Sharma, AD Kalro
Advances in National Brand and Private Label Marketing: Second International …, 2015
132015
Beyond stars: role of discrete emotions on online consumer review helpfulness
V Srivastava, AD Kalro, G Raizada, D Sharma
Journal of Marketing Theory and Practice 32 (2), 137-157, 2024
82024
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