| Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science: Evidence from the defence industry ICL Ng, R Maull, N Yip European management journal 27 (6), 377-387, 2009 | 478 | 2009 |
| Does firm size matter? Evidence on the impact of the green innovation strategy on corporate financial performance in the automotive sector WL Lin, JH Cheah, M Azali, JA Ho, N Yip Journal of Cleaner Production 229, 974-988, 2019 | 314 | 2019 |
| Outcome-based contracts as new business model: The role of partnership and value-driven relational assets ICL Ng, DX Ding, N Yip Industrial Marketing Management 42 (5), 730-743, 2013 | 232 | 2013 |
| The adoption of technological innovations in a B2B context and its impact on firm performance: An ethical leadership perspective WL Lin, N Yip, JA Ho, M Sambasivan Industrial Marketing Management 89, 61-71, 2020 | 218 | 2020 |
| An extended fuzzy-AHP approach for the evaluation of green product designs HK Chan, X Wang, GRT White, N Yip IEEE Transactions on Engineering Management 60 (2), 327-339, 2012 | 132 | 2012 |
| Influence of green innovation strategy on brand value: The role of marketing capability and R&D intensity WL Lin, JA Ho, M Sambasivan, N Yip, AB Mohamed Technological forecasting and social change 171, 120946, 2021 | 109 | 2021 |
| Academic engagement as knowledge co-production and implications for impact: Evidence from Knowledge Transfer Partnerships F Rossi, A Rosli, N Yip Journal of Business Research 80, 1-9, 2017 | 92 | 2017 |
| Eight challenges of servitisation for the configuration, measurement and management of organisations SS Nudurupati, D Lascelles, G Wright, N Yip Journal of Service Theory and Practice 26 (6), 745-763, 2016 | 78 | 2016 |
| Identifying risk and its impact on contracting through a benefit based-model framework in business to business contracting: case of the defence industry I Ng, N Yip Cranfield University Press, 2009 | 63 | 2009 |
| The long-term impact of engaged scholarship: how do SMEs capitalise on their engagement with academics to explore new opportunities? A Rosli, M De Silva, F Rossi, N Yip International Small Business Journal, 2018 | 59 | 2018 |
| Effect of green innovation strategy on firm‐idiosyncratic risk: A competitive action perspective WL Lin, AB Mohamed, M Sambasivan, N Yip Business Strategy and the Environment 29 (3), 886-901, 2020 | 43 | 2020 |
| Comparing service quality in public vs private distance education institutions: evidence based on Malaysia FS Hamıd, N Yıp Turkish Online Journal of Distance Education 20 (1), 17-34, 2019 | 31 | 2019 |
| Constituents of dynamic marketing capability: Strategic fit and heterogeneity in export performance MT Hoque, P Nath, MF Ahammad, N Tzokas, N Yip Journal of Business Research 144, 1007-1023, 2022 | 30 | 2022 |
| E-commerce platform acceptance E Lacka, HK Chan, N Nick Springer International Publishing. https://doi. org/10.1007/978-3-319-06121-4, 2014 | 28 | 2014 |
| Does affective evaluation matter for the success of university-industry collaborations? A sentiment analysis of university-industry collaborative project reports M De Silva, F Rossi, NKT Yip, A Rosli Technological Forecasting and Social Change 163, 120473, 2021 | 26 | 2021 |
| Eight challenges of the servitization SS Nudurupati, D Lascelles, N Yip, FT Chan Proceedings of the Spring Servitization Conference 2013, 8-14, 2013 | 20 | 2013 |
| Towards a benefit-based framework for understanding B2B services and its impact on contract and capability ICL Ng, L Guo, J Scott, N Yip | 17 | 2008 |
| Revealing the effect of acculturation process on e-commerce acceptance: The case of intra-European acculturation E Lacka, NKT Yip Industrial Management & Data Systems 118 (6), 1251-1265, 2018 | 15 | 2018 |
| Making qualitative decisions from quantitative cues: Understanding the customers’ willingness to pay NKT Yip Journal of Revenue and Pricing Management 11, 562-566, 2012 | 14 | 2012 |
| Mechanism design in an integrated approach towards revenue management: the case of Empress Cruise Lines I Ng, NKT Yip The Service Industries Journal 31 (3), 469-482, 2011 | 11 | 2011 |
Irene C L NgProfessor of Marketing and Service SystemsEmail verificata su warwick.ac.uk