| Toward a more nuanced understanding of the statistical properties of a median split D Iacobucci, SS Posavac, FR Kardes, MJ Schneider, DL Popovich Journal of Consumer Psychology 25 (4), 652-665, 2015 | 536 | 2015 |
| Mean centering helps alleviate “micro” but not “macro” multicollinearity D Iacobucci, MJ Schneider, DL Popovich, GA Bakamitsos Behavior research methods 48 (4), 1308-1317, 2016 | 468 | 2016 |
| The median split: Robust, refined, and revived D Iacobucci, SS Posavac, FR Kardes, MJ Schneider, DL Popovich Journal of Consumer Psychology 25 (4), 690-704, 2015 | 465 | 2015 |
| Mean centering, multicollinearity, and moderators in multiple regression: The reconciliation redux D Iacobucci, MJ Schneider, DL Popovich, GA Bakamitsos Behavior research methods 49, 403-404, 2017 | 164 | 2017 |
| In social network analysis, which centrality index should i use?: Theoretical differences and empirical similarities among top centralities D Iacobucci, R McBride, DL Popovich, M Rouziou Journal of Methods and Measurement in the Social Sciences 8 (2), 72-99, 2017 | 55 | 2017 |
| How to calculate, use, and report variance explained effect size indices and not die trying D Iacobucci, DL Popovich, S Moon, S Román Journal of Consumer Psychology 33 (1), 45-61, 2023 | 49 | 2023 |
| An experiential approach to teaching mixed methods research KM Frias, D Popovich Journal of Education for Business 95 (3), 193-205, 2020 | 39 | 2020 |
| When Big Is Less than Small: Why dominant brands lack authenticity in their sustainability initiatives KA Wallach, D Popovich Journal of Business Research 158, 113694, 2023 | 31 | 2023 |
| Eigenvector centrality: Illustrations supporting the utility of extracting more than one eigenvector to obtain additional insights into networks and interdependent structures D Iacobucci, R McBride, DL Popovich | 21 | 2017 |
| Perceived market risk in new ventures: A study of early-phase business angel investment screening KM Frias, DL Popovich, DF Duhan, RF Lusch Journal of Macromarketing 40 (3), 339-354, 2020 | 15 | 2020 |
| Intermediate choice lists: How product attributes influence purchase likelihood in a self-imposed delay D Popovich, R Hamilton Journal of Retailing 97 (2), 251-266, 2021 | 13 | 2021 |
| Cause beneficial or cause exploitative? Using joint motives to increase credibility of sustainability efforts KA Wallach, D Popovich Journal of Public Policy & Marketing 42 (2), 187-202, 2023 | 9 | 2023 |
| Studying healthcare from a marketing perspective D Iacobucci, D Popovich Foundations and trends® in marketing 15 (2), 86-152, 2022 | 9 | 2022 |
| Assessing the perceived effectiveness of a marketing research service learning project: The MR-SL scale D Popovich, E Brooks-Hurst Marketing Education Review 29 (3), 164-181, 2019 | 9 | 2019 |
| Three essential analytical techniques for the behavioral marketing researcher: median splits, mean-centering, and mediation analysis D Iacobucci, DL Popovich, GA Bakamitsos, SS Posavac, FR Kardes Foundations and Trends® in Marketing 9 (2), 83-174, 2015 | 8 | 2015 |
| The impact of nutrition labeling on consumer perceptions of wine D Popovich, N Velikova Journal of Consumer Marketing 40 (6), 748-757, 2023 | 5 | 2023 |
| Are hospital ratings systems transparent? An examination of consumer reports and the Leapfrog hospital safety grade DL Popovich, TJ Vogus, D Iacobucci, JM Austin Health Marketing Quarterly 37 (1), 41-57, 2020 | 5 | 2020 |
| How to treat missing data in survey research D Popovich Journal of Marketing Theory and Practice 33 (1), 43-59, 2025 | 4 | 2025 |
| Confidence Intervals for Assessing Sizes of Social Network Centralities D Iacobucci, R McBride, DL Popovich, M Rouziou Social Networking 7 (4), 220-242, 2018 | 4 | 2018 |
| The desire to acquire wish list items: the Ironic effect of choosing to delay aspirational purchases D Popovich, R Hamilton ACR North American Advances, 2014 | 3 | 2014 |
Dawn IacobucciVanderbilt UniversityEmail verificata su vanderbilt.edu