| Influence of demographic variables on synchronisation between customer satisfaction and retail banking channels for customers' of public sector banks of India N Gupta International Journal of Electronic Banking 1 (3), 206-219, 2019 | 44 | 2019 |
| Customer's Perception about Banks Technology for Innovative Delivery Channels of Public Sector Banks (PSBs) of India VT Khanna, N Gupta International Journal of Business and Management 10 (2), 214, 2015 | 37 | 2015 |
| Targeting subjective engagement in experimental therapeutics for digital mental health interventions AK Graham, MJ Kwasny, EG Lattie, CJ Greene, NV Gupta, M Reddy, ... Internet Interventions 25, 100403, 2021 | 33 | 2021 |
| Customer's adoption for technology-enabled delivery channels in selected public sector banks N Gupta, VT Khanna International Journal of Business and Management 10 (12), 215, 2015 | 16 | 2015 |
| Influence of demographic variables: customers' perception about cross-selling and up-selling for eBanking N Gupta International Journal of Electronic Customer Relationship Management 11 (2 …, 2018 | 4 | 2018 |
| Innovations in the Indian healthcare industry to brave the vuca times J Mathew, N Gupta, J Jagose Asia Pacific Journal of Health Management 18 (1), 252-258, 2023 | 3 | 2023 |
| Sensory marketing: the mediating role of hedonic emotions between multisensory experiences and mall patronage intention D Pal, K Srivastava, N Gupta Asia Pacific Journal of Marketing and Logistics 37 (1), 80-98, 2025 | 2 | 2025 |
| COVID-19 PANDEMIC AND CONSUMER ADOPTION OF DIGITAL HEALTHCARE IN INDIA: A QUALITATIVE STUDY P Chauhan, V Jadhav, N Gupta Academy of Marketing Studies Journal 25 (4), 1-6, 2021 | 2 | 2021 |
| Influence of Demographics on Employees' Perception for Cross-Selling and Up-Selling of eBanking Services. N Gupta Annals of the University Dunarea de Jos of Galati: Fascicle: I, Economics …, 2018 | 2 | 2018 |
| Customers Demographics Influence on Usage of Retail Banking Channels. N Gupta, VT Khanna Annals of the University Dunarea de Jos of Galati: Fascicle: I, Economics …, 2016 | 2 | 2016 |
| A Study on the Growing Innovation and Changing Consumer Behavior Towards Digital Payment Services-in Metro Cities. G Neha, K Akshmeet, S Shloka Annals of the University Dunarea de Jos of Galati: Fascicle: I, Economics …, 2022 | 1 | 2022 |
| The Shifts In Millennial Consumer Behaviour Due To Disruption Caused By Digital Wallets In India N Gupta, J Jagose, A Mulye Academy of Marketing Studies Journal 26 (5), 2022 | | 2022 |
| Methods for determining targeting parameters and bids for online ad distribution D Pai, T Nguyen, SB Wang, J Mathew, A Pani, N Gupta US Patent 10,997,634, 2021 | | 2021 |
| Employees’ Perception about Usage of E-Banking Delivery Channels G N. Empirical Economics Letters 20, pp. 207-218, 2021 | | 2021 |
| Consumer's Sales Promotion Preference for Cellular Network Service Providers among the Youth G N. The Empirical Economics Letters 19 (4), pp. 335-345, 2020 | | 2020 |
| Retail Banking: Impact of Technology-based Service Quality Dimensions on Customer Satisfaction G N. Economics and Applied Informatics 2, pp. 19 – 25, 2019 | | 2019 |
| Analyzing the impact of Finance Education on Investment related Decision Making GNRS G.K. Indian Journal of Economics & Business 18, pp.9 – 23, 2019 | | 2019 |
| A Study of Employees Perception: In Relation to Banking Alternative Delivery Channels and Customer Satisfaction N Gupta Academy of Taiwan Management Review 13 (1), 89-101, 2017 | | 2017 |
| Impact of Delivery channels on Customer Satisfaction in Retail Banking N Gupta International Journal of Business, Management & Social Sciences 2 (5 (I …, 2013 | | 2013 |
| Evaluation of Distribution Channel in Demand Chain Management using MCDM Technique N Gupta SYNERGY 10 (II), 41, 2012 | | 2012 |
