| Leveraging of Dynamic export capabilities for competitive advantage and performance consequences: Evidence from China K Efrat, P Hughes, E Nemkova, AL Souchon, J Sy-Changco Journal of Business Research 84, 114-124, 2018 | 164 | 2018 |
| The impact of agility on the market performance of born-global firms: an exploratory study of the ‘Tech City’innovation cluster E Nemkova Journal of Business Research 80, 257-265, 2017 | 128 | 2017 |
| Export decision‐making orientation: an exploratory study E Nemkova, AL Souchon, P Hughes International Marketing Review 29 (4), 349-378, 2012 | 117 | 2012 |
| Does improvisation help or hinder planning in determining export success? Decision theory applied to exporting E Nemkova, AL Souchon, P Hughes, M Micevski Journal of International Marketing 23 (3), 41-65, 2015 | 96 | 2015 |
| Salesperson improvisation: Antecedents, performance outcomes, and boundary conditions AY Banin, N Boso, M Hultman, AL Souchon, P Hughes, E Nemkova Industrial Marketing Management 59, 120-130, 2016 | 95 | 2016 |
| In search of meaningful work on digital freelancing platforms: the case of design professionals E Nemkova, P Demirel, L Baines New Technology, Work and Employment 34 (3), 226-243, 2019 | 93 | 2019 |
| Spontaneity and international marketing performance AL Souchon, P Hughes, AM Farrell, E Nemkova, JS Oliveira International Marketing Review 33 (5), 671-690, 2016 | 58 | 2016 |
| Controversial advert perceptions in SNS advertising: The role of ethical judgement and religious commitment S Kadić-Maglajlić, M Arslanagić-Kalajdžić, M Micevski, N Michaelidou, ... Journal of business ethics 141, 249-265, 2017 | 55 | 2017 |
| Social capital creation on professional sharing economy platforms: The problems of rating dependency and the non-transferability of social capital Z Tóth, E Nemkova, G Hizsák, P Naudé Journal of Business Research 144, 450-460, 2022 | 42 | 2022 |
| Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters P Hughes, AL Souchon, E Nemkova, IR Hodgkinson, JS Oliveira, N Boso, ... Industrial Marketing Management 83, 59-69, 2019 | 38 | 2019 |
| Reproducing Global Inequalities in the Online Labour Market: Valuing Capital in the Design Field P Demirel, E Nemkova, R Taylor Work, Employment and Society 35 (5), 914-930, 2021 | 36 | 2021 |
| Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences K Efrat, AL Souchon, P Dickenson, E Nemkova Journal of Business Research 137, 601-613, 2021 | 11 | 2021 |
| How agency and self‐efficacy moderate the effects of strategic improvisational behaviors on sales performance: Evidence from an emerging market M Hultman, N Boso, AA Yeboah‐Banin, I Hodgkinson, AL Souchon, ... European Management Review 19 (3), 417-435, 2022 | 8 | 2022 |
| Decision-making in an export context: combining planning and improvisation to improve export performance E Nemkova Loughborough University, 2014 | 5 | 2014 |
| Decision-making in international marketing: past, present and future JS Oliveira, M Hultman, N Boso, I Hodgkinson, P Hughes, E Nemkova, ... International Marketing Review 40 (3), 413-428, 2023 | 4 | 2023 |
| Export Decision-Making: Combining Planning and Improvisation to Enhance Performance E Nemkova, A Souchon, P Hughes Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2016 | 3 | 2016 |
| Factors and types of consumer behaviour in the food market EV Nemkova JOURNAL OF ECONOMIC SOCIOLOGY-EKONOMICHESKAYA SOTSIOLOGIYA 9 (5), 68-85, 2008 | 3 | 2008 |
| More than just consumers? Alternative representations of students when higher education becomes ‘free’ P Sanchez-Campos, ER Nixon, H Winklhofer, E Nemkova Studies in Higher Education, 1-14, 2024 | | 2024 |
| Trust in Formal Institutions in Times of Crisis and Behavioral Outcomes I Szcs, N Michaelidou, M Micevski, Ž Kolbl, S Kadic-Maglajlic, E Nemkova, ... 2023 EMAC Regional Conference: Marketing beyond the limits of Certainty …, 2023 | | 2023 |
| No Shackles Story: The Case of Sustainable Born Global Firms E Nemkova, M Micevski, M Herz, A Angeli The 51st EMAC Annual Conference 2022, 107496, 2022 | | 2022 |
Anne SouchonProfessor of International Marketing, Loughborough UniversityEmail verificata su lboro.ac.uk