| Consumer decision‐making in Omnichannel retailing: Literature review and future research agenda R Mishra, RK Singh, B Koles International Journal of Consumer Studies 45 (2), 147-174, 2021 | 419 | 2021 |
| ‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love N Palusuk, B Koles, R Hasan Journal of Marketing Management 35 (1-2), 97-129, 2019 | 241 | 2019 |
| The digital transformation of human identity: Towards a conceptual model of virtual identity in virtual worlds P Nagy, B Koles Convergence 20 (3), 276-292, 2014 | 213 | 2014 |
| Virtual reality and its impact on B2B marketing: A value-in-use perspective DE Boyd, B Koles Journal of Business Research 100, 590-598, 2019 | 159 | 2019 |
| The role of brand experience, brand resonance and brand trust in luxury consumption R Husain, J Paul, B Koles Journal of Retailing and Consumer Services 66, 102895, 2022 | 123 | 2022 |
| Compensatory consumption and consumer compromises: a state-of-the-art review B Koles, V Wells, M Tadajewski Journal of Marketing Management 34 (1-2), 96-133, 2018 | 114 | 2018 |
| The authentic virtual influencer: Authenticity manifestations in the metaverse B Koles, A Audrezet, JG Moulard, N Ameen, B McKenna Journal of Business Research 170, 114325, 2024 | 95 | 2024 |
| An introduction to the special issue “virtual reality in marketing”: Definition, theory and practice DE Boyd, B Koles Journal of Business Research 100, 441-444, 2019 | 78 | 2019 |
| “My avatar and her beloved possession”: Characteristics of attachment to virtual objects P Nagy, B Koles Psychology & Marketing 31 (12), 1122-1135, 2014 | 75 | 2014 |
| Facebook usage patterns and school attitudes B Koles, P Nagy Multicultural Education & Technology Journal 6 (1), 4-17, 2012 | 63 | 2012 |
| Teacher–child relationships in prekindergarten: The influences of child and teacher characteristics B Koles, E O'Connor, K Mccartney Journal of Early Childhood Teacher Education 30 (1), 3-21, 2009 | 63 | 2009 |
| Virtual customers behind avatars: The relationship between virtual identity and virtual consumption in second life B Koles, P Nagy Journal of theoretical and applied electronic commerce research 7 (2), 87-105, 2012 | 59 | 2012 |
| Who is portrayed in Second Life: Dr. Jekyll or Mr. Hyde? The extent of congruence between real life and virtual identity B Koles, P Nagy Journal For Virtual Worlds Research 5 (1), 2012 | 57 | 2012 |
| Virtual influencer as a brand avatar in interactive marketing A Audrezet, B Koles The Palgrave handbook of interactive marketing, 353-376, 2023 | 54 | 2023 |
| Associations between child and teacher characteristics and quality of teacher–child relationships: the case of Hungary B Koles, EE O'Connor, BA Collins European Early Childhood Education Research Journal 21 (1), 53-76, 2013 | 49 | 2013 |
| Digital object attachment B Koles, P Nagy Current Opinion in Psychology 39, 60-65, 2021 | 46 | 2021 |
| Becoming a more attractive supplier by managing references–The case of small and medium-sized enterprises in a digitally enhanced business environment Z Tóth, ME Nieroda, B Koles Industrial Marketing Management 84, 312-327, 2020 | 38 | 2020 |
| Virtual worlds as digital workplaces: Conceptualizing the affordances of virtual worlds to expand the social and professional spheres in organizations B Koles, P Nagy Organizational Psychology Review 4 (2), 175-195, 2014 | 36 | 2014 |
| Theory generation from literature reviews: A methodological guidance RH Tsiotsou, B Koles, J Paul, SMC Loureiro International Journal of Consumer Studies 46 (5), 1505-1516, 2022 | 31 | 2022 |
| Individual and professional development in the digital age: Towards a conceptual model of virtual worlds for organizations B Koles, P Nagy Management Research Review 37 (3), 288-307, 2014 | 22 | 2014 |
Peter NagyArizona State UniversityEmail verificata su asu.edu