| Measuring customer experience in physical retail environments JC Bustamante, N Rubio Journal of Service Management 28 (5), 884-913, 2017 | 441 | 2017 |
| Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products N Rubio, J Oubiña, N Villaseñor Food quality and preference 32, 289-298, 2014 | 299 | 2014 |
| Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name N Rubio, N Villaseñor, MJ Yagüe Journal of Retailing and Consumer Services 34, 358-368, 2017 | 222 | 2017 |
| Linking the online destination brand experience and brand credibility with tourists’ behavioral intentions toward a destination J Jiménez-Barreto, N Rubio, S Campo, S Molinillo Tourism Management 79, 104101, 2020 | 191 | 2020 |
| Destination brand authenticity: What an experiential simulacrum! A multigroup analysis of its antecedents and outcomes through official online platforms J Jiménez-Barreto, N Rubio, S Campo Tourism Management 77, 104022, 2020 | 147 | 2020 |
| “Find a flight for me, Oscar!” Motivational customer experiences with chatbots J Jiménez-Barreto, N Rubio, S Molinillo International Journal of Contemporary Hospitality Management 33 (11), 3860-3882, 2021 | 127 | 2021 |
| The relative importance of brand‐packaging, price and taste in affecting brand preferences J Luis Mendez, J Oubina, N Rubio British Food Journal 113 (10), 1229-1251, 2011 | 118 | 2011 |
| Expert quality evaluation and price of store vs. manufacturer brands: An analysis of the Spanish mass market JL Mendez, J Oubina, N Rubio Journal of Retailing and Consumer Services 15 (3), 144-155, 2008 | 115 | 2008 |
| Manufacturer's characteristics that determine the choice of producing store brands M Gómez, N Rubio Benito European Journal of Marketing 42 (1/2), 154-177, 2008 | 86 | 2008 |
| The online destination brand experience: Development of a sensorial–cognitive–conative model J Jiménez Barreto, N Rubio, S Campo Martinez International Journal of Tourism Research 21 (2), 245-258, 2019 | 79 | 2019 |
| Exploring the dimensions of online destination brand experience: Spanish and North American tourists' perspectives J Jimenez-Barreto, E Sthapit, N Rubio, S Campo Tourism Management Perspectives 31, 348-360, 2019 | 75 | 2019 |
| Service brand coolness in the construction of brand loyalty: A self-presentation theory approach J Jimenez-Barreto, SMC Loureiro, N Rubio, J Romero Journal of Retailing and Consumer Services 65, 102876, 2022 | 71 | 2022 |
| Strategic management of store brands: an analysis from the manufacturer's perspective J Oubina, N Rubio, M Jesús Yagüe International Journal of Retail & Distribution Management 34 (10), 742-760, 2006 | 71 | 2006 |
| Consumer identification with store brands: Differences between consumers according to their brand loyalty N Rubio, N Villasenor, J Oubina BRQ Business Research Quarterly 18 (2), 111-126, 2015 | 69 | 2015 |
| Re-thinking the relationship between store brand attitude and store brand loyalty: a simultaneous approach M Gomez, N Rubio The International Review of Retail, Distribution and Consumer Research 20 (5 …, 2010 | 67 | 2010 |
| Shelf management of store brands: analysis of manufacturers' perceptions M Gómez, N Rubio International Journal of Retail & Distribution Management 36 (1), 50-70, 2008 | 59 | 2008 |
| Engaging consumers through firm-generated content on Instagram E Ballester, C Ruiz, N Rubio Spanish Journal of Marketing-ESIC 25 (3), 355-373, 2021 | 55 | 2021 |
| Information technology use and firm's perceived performance in supply chain management S Campo, N Rubio, MJ Yagüe Journal of Business-to-Business Marketing 17 (4), 336-364, 2010 | 51 | 2010 |
| The determinants of store brand market share N Rubio, MJ Yagüe International Journal of Market Research 51 (4), 501-519, 2009 | 51 | 2009 |
| Alternative panel models to evaluate the store brand market share: evidence from the Spanish market N Rubio, M Jesus Yaguee European Journal of Marketing 43 (1/2), 110-138, 2009 | 49 | 2009 |
Maria Jesus YagüeCatedrática marketing UAMEmail verificata su uam.es
