| Motivational complexity of green consumerism J Moisander International Journal of Consumer Studies 31 (4), 404-409, 2007 | 1377 | 2007 |
| Qualitative marketing research: A cultural approach J Moisander, A Valtonen Sage, 2006 | 914 | 2006 |
| Narratives of sustainable ways of living: constructing the self and the other as a green consumer J Moisander, S Pesonen Management Decision 40 (4), 329-342, 2002 | 424 | 2002 |
| Personal interviews in cultural consumer research–post‐structuralist challenges J Moisander, A Valtonen, H Hirsto Consumption, Markets and Culture 12 (4), 329-348, 2009 | 245 | 2009 |
| Discursive confusion over sustainable consumption: A discursive perspective on the perplexity of marketplace knowledge A Markkula, J Moisander Journal of Consumer Policy 35, 105-125, 2012 | 185 | 2012 |
| Emotions in institutional work: A discursive perspective J Moisander, H Hirsto, KM Fahy Organization Studies 37 (7), 963–990, 2016 | 176 | 2016 |
| Mechanisms of biopower and neoliberal governmentality in precarious work: Mobilizing the dependent self-employed as independent business owners J Moisander, C Groß, K Eräranta Human Relations 71 (3), 375–398, 2018 | 168 | 2018 |
| Environmental dialogue in online communities: negotiating ecological citizenship among global travellers J Rokka, J Moisander International Journal of Consumer Studies 33 (2), 199-205, 2009 | 161 | 2009 |
| Interpretive Marketing Research: Using Ethnography in Strategic Market Development J Moisander, E Närvänen, A Valtonen Marketing Management: A Cultural approach (2nd edition), 237-253, 2020 | 131 | 2020 |
| Doing sensory ethnography in consumer research A Valtonen, V Markuksela, J Moisander International Journal of Consumer Studies 34 (4), 375-380, 2010 | 127 | 2010 |
| Exploring the edges of theory-practice gap: Epistemic cultures in strategy-tool development and use J Moisander, S Stenfors Organization 16 (2), 227-247, 2009 | 124 | 2009 |
| Construction of consumer choice in the market: challenges for environmental policy J Moisander, A Markkula, K Eräranta International Journal of Consumer Studies 34 (1), 73-79, 2010 | 121 | 2010 |
| Brands and Branding in Media Management—Toward a Research Agenda N Malmelin, J Moisander International Journal of Media Management 16 (1), 9-25, 2014 | 116 | 2014 |
| Representation of green consumerism: A constructionist critique J Moisander Helsinki School of Economics, 2001 | 113 | 2001 |
| The discourses of marketing and development: towards ‘critical transformative marketing research’ M Tadajewski, J Chelekis, B DeBerry-Spence, B Figueiredo, O Kravets, ... Journal of Marketing Management 30 (17-18), 1728-1771, 2014 | 108 | 2014 |
| The Strategic Challenge of Continuous Change in Multi-Platform Media Organizations—A Strategy-as-Practice Perspective R Järventie-Thesleff, J Moisander, M Villi International Journal on Media Management 16 (3-4), 123-138, 2014 | 107 | 2014 |
| Cynical identity projects as consumer resistance–the Scrooge as a social critic? I Mikkonen, J Moisander, AF Fırat Consumption, Markets and Culture 14 (1), 99-116, 2011 | 105 | 2011 |
| From CCT to CCC: Building consumer culture community J Moisander, L Peñaloza, A Valtonen Explorations in Consumer Cultural Theory, 7-33, 2009 | 103 | 2009 |
| Psychological regimes of truth and father identity: Challenges for work/life integration K Eräranta, J Moisander Organization studies 32 (4), 509-526, 2011 | 97 | 2011 |
| Organizational dynamics and complexities of corporate brand building—A practice perspective R Järventie-Thesleff, J Moisander, PM Laine Scandinavian Journal of Management 27 (2), 196-204, 2011 | 89 | 2011 |
Anu ValtonenProfessor, University of LaplandEmail verificata su ulapland.fi