| Internet forums as influential sources of consumer information B Bickart, RM Schindler Journal of interactive marketing 15 (3), 31-40, 2001 | 3498 | 2001 |
| Published word of mouth: Referable, consumer-generated information on the Internet RM Schindler, B Bickart Online consumer psychology: Understanding and influencing consumer behavior …, 2005 | 636 | 2005 |
| Perceived helpfulness of online consumer reviews: The role of message content and style RM Schindler, B Bickart Journal of Consumer Behaviour 11 (3), 234-243, 2012 | 540 | 2012 |
| Brand equity dilution: retailer display and context brand effects L Buchanan, CJ Simmons, BA Bickart Journal of marketing research 36 (3), 345-355, 1999 | 362 | 1999 |
| Green eco-seals and advertising persuasion BA Bickart, JA Ruth Green Advertising and the Reluctant Consumer, 44-60, 2016 | 308 | 2016 |
| Carryover and backfire effects in marketing research BA Bickart Journal of Marketing Research 30 (1), 52-62, 1993 | 199 | 1993 |
| Expanding the scope of word of mouth: Consumer-to-consumer information on the Internet. B Bickart Advances in consumer research 29 (1), 2002 | 173 | 2002 |
| Capturing and creating public opinion in survey research CJ Simmons, BA Bickart, JG Lynch Jr Journal of Consumer Research, 316-329, 1993 | 173 | 1993 |
| How well do you know your partner? Strategies for formulating proxy-reports and their effects on convergence to self-reports G Menon, B Bickart, S Sudman, J Blair Journal of Marketing Research 32 (1), 75-84, 1995 | 109 | 1995 |
| The distribution of survey contact and participation in the United States: Constructing a survey-based estimate B Bickart, D Schmittlein Journal of Marketing Research 36 (2), 286-294, 1999 | 108 | 1999 |
| Measurement effects in self vs. proxy response to survey questions: an information‐processing perspective J Blair, G Menon, B Bickart Measurement errors in surveys, 145-166, 2004 | 92 | 2004 |
| Being a likable braggart: How consumers use brand mentions for self-presentation on social media T Sekhon, B Bickart, R Trudel, S Fournier Consumer psychology in a social media world, 23-39, 2015 | 75 | 2015 |
| Expanding and enhancing the use of verbal protocols in survey research B Bickart, EM Felcher Answering questions: Methodology for determining cognitive and communicative …, 1996 | 72 | 1996 |
| Service experiences and satisfaction judgments: The use of affect and beliefs in judgment formation B Bickart, N Schwarz Journal of Consumer Psychology 11 (1), 29-41, 2001 | 64 | 2001 |
| Leveraging equity across the brand portfolio CJ Simmons, BA Bickart, L Buchanan Marketing Letters 11, 210-220, 2000 | 43 | 2000 |
| Cognitive Aspects of Proxy Reporting of Behavior. BA Bickart, J Blair, G Menon, S Sudman Advances in Consumer Research 17 (1), 1990 | 43 | 1990 |
| The effect of participation level on reports of behavior and attitudes by proxy reporters S Sudman, B Bickart, J Blair, G Menon Autobiographical memory and the validity of retrospective reports, 251-265, 1994 | 33 | 1994 |
| Question-order effects and brand evaluations: The moderating role of consumer knowledge BA Bickart Context effects in social and psychological research, 63-79, 1992 | 31 | 1992 |
| Respondent strategies for recall of crime victimization incidents R Czaja, J Blair, E Eastman Journal of Official Statistics 10 (3), 257, 1994 | 26 | 1994 |
| How social media influencers build a brand following by sharing secrets B Bickart, S Kim, S Pai, F Brunel Strong brands, strong relationships, 172-184, 2015 | 24* | 2015 |
Robert M. SchindlerProfessor of Marketing, Rutgers University - CamdenEmail verificata su camden.rutgers.edu
