| Alexa, do voice assistants influence consumer brand engagement?–Examining the role of AI powered voice assistants in influencing consumer brand engagement G McLean, K Osei-Frimpong, J Barhorst Journal of Business Research 124, 312-328, 2021 | 296 | 2021 |
| Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences JB Barhorst, G McLean, E Shah, R Mack Journal of Business Research 122, 423-436, 2021 | 290 | 2021 |
| ‘What lies behind the filter?’Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being A Javornik, B Marder, JB Barhorst, G McLean, Y Rogers, P Marshall, ... Computers in Human Behavior 128, 107126, 2022 | 201 | 2022 |
| Living the experience before you go... but did it meet expectations? The role of virtual reality during hotel bookings G McLean, JB Barhorst Journal of Travel Research 61 (6), 1233-1251, 2022 | 101 | 2022 |
| Book review: Brand psychology: consumer perceptions, corporate reputations, by Jonathan Gabay JB Barhorst International Journal of Market Research 57 (5), 801-802, 2015 | 45* | 2015 |
| Examining the influence of virtual reality tourism on consumers' subjective wellbeing G McLean, M AlYahya, JB Barhorst, K Osei-Frimpong Tourism Management Perspectives 46, 101088, 2023 | 40 | 2023 |
| Negative tweets and their impact on likelihood to recommend JB Barhorst, A Wilson, J Brooks Journal of Business Research 117, 727-739, 2020 | 10 | 2020 |
| Service encounter microblog word of mouth and its impact on firm reputation JB Barhorst, A Wilson, GJ McLean, J Brooks Journal of Services Marketing 34 (5), 717-733, 2020 | 9 | 2020 |
| Everyday micro-influencers and their impact on corporate brand reputation JB Barhorst, G McLean, J Brooks, A Wilson 21st ICIG Symposium, 2019 | 7 | 2019 |
| Transcending reality: Introducing mental time travel experiences and their ability to influence brand outcomes JB Barhorst, G McLean, N Krey, A Javornik, H Evanschitzky Journal of Business Research 164, 113886, 2023 | 6 | 2023 |
| Exploring the antecedents & consequences of augmented reality on brand experience–a longitudinal perspective G McLean, JB Barhorst, E Shah, R Mack Theory+ Practice in Marketing Conference, 2019 | 5 | 2019 |
| Exploring mental time travel experiences and their influence on behavioral intentions and learning JB Barhorst, N Krey, G McLean Psychology & Marketing 40 (8), 1615-1633, 2023 | 4 | 2023 |
| Retweeting Brand Experiences: Factors Motivating Receivers to Proliferate Brand Image Disruptions J Barhorst, A Wilson Marketing Management Association Annual Spring Conference, 2017 | 3 | 2017 |
| Revealing the double‐edged sword: Introducing the Technology and Consumer Well‐being Paradox Model G McLean, N Krey, JB Barhorst Psychology & Marketing 42 (1), 5-20, 2025 | 2 | 2025 |
| Augmented Reality Brand Experiences (ARBEs): The Role of Imaginative Involvement & Episodic Memory in Fostering Brand Loyalty: An Abstract JB Barhorst, G McLean, N Krey, H Evanschitzky Academy of Marketing Science Annual Conference, 229-230, 2022 | 1 | 2022 |
| Augmented reality experiences: exploring psychological, cognitive, and sensory aspects J Barhorst, G McLean, N Krey, H Evanschitzky, A Javornik 2021 Academy of Marketing Science Annual Conference: Celebrating the Past …, 2021 | 1 | 2021 |
| Augmented Reality Digital Assistants (ARDAs): 48th Academy of Marketing Science (AMS) Annual Conference 2023 G McLean, H Marriott, J Barhorst | | 2023 |
| Augmented Reality Digital Assistants (ARDAs): examining the role of anthropomorphism G McLean, H Marriott, J Barhorst 48th Academy of Marketing Science (AMS) Annual Conference 2023, 2023 | | 2023 |
| Augmented reality experiences: Society for Marketing Advances J Barhorst, G McLean, N Krey | | 2021 |
| Augmented reality experiences: exploring the sensory and cognitive aspects that foster brand loyalty J Barhorst, G McLean, N Krey Society for Marketing Advances, 2021 | | 2021 |
Graeme McLeanProfessor of Marketing - University of St AndrewsEmail verificata su st-andrews.ac.uk
