| Are social media replacing traditional media in terms of brand equity creation? M Bruhn, V Schoenmueller, DB Schäfer Management research review 35 (9), 770-790, 2012 | 1659 | 2012 |
| Authenticity in branding–exploring antecedents and consequences of brand authenticity K Fritz, V Schoenmueller, M Bruhn European journal of marketing 51 (2), 324-348, 2017 | 681 | 2017 |
| The polarity of online reviews: Prevalence, drivers and implications V Schoenmueller, O Netzer, F Stahl Journal of Marketing Research 57 (5), 853-877, 2020 | 255* | 2020 |
| Frontiers: Polarized America: From political polarization to preference polarization V Schoenmueller, O Netzer, F Stahl Marketing Science 42 (1), 48-60, 2023 | 38 | 2023 |
| Polarized America: From political partisanship to preference partisanship V Schoenmueller, O Netzer, F Stahl Marketing Science Frontiers Forthcoming, 2022 | 18 | 2022 |
| Sharing is Caring–is this True or what else Explains the Tremendous Growth of the Sharing Economy? V Schoenmueller, K Fritz, M Bruhn Latin America Advances in Consumer Research 2014, 73, 2014 | 10 | 2014 |
| Who will share Fake-News on Twitter? Psycholinguistic cues in online post histories discriminate Between actors in the misinformation ecosystem V Schoenmueller, SJ Blanchard, GV Johar arXiv preprint arXiv:2203.10560, 2022 | 6 | 2022 |
| The Rise and Fall of Influencers: Evidence from Social Trading V Schoenmueller, B Libai, S Kogan Available at SSRN 3768765, 2021 | 3 | 2021 |
| The Dynamic Potential of Online Reviews: Review Updates and Platform Solicitations M Pocchiari, V Schoenmueller, Y Dover Available at SSRN, 2023 | 2* | 2023 |
| EXPRESS: Who Shares Fake News? Uncovering Insights from Social Media Users' Post Histories V Schoenmueller, SJ Blanchard, GV Johar Journal of Marketing Research, 00222437241281873, 2024 | 1 | 2024 |
| The Oracles of Online Reviews Y Karlinsky-Shichor, V Schoenmueller Available at SSRN 4321683, 2023 | 1 | 2023 |
| Learning From Highly Unstructured Data: Insight From Videos, Images and Audio R Hofstetter, J Berger, A Krishna, M Bravin, M Clegg, M Pouly, P Rajaram, ... ACR North American Advances, 2021 | | 2021 |