Corporate social responsibility as a source of competitive advantage in large enterprises V Marakova, A Wolak-Tuzimek, Z Tučková Journal of Competitiveness, 2021 | 114 | 2021 |
Applicaton of innovations in tourism destinations V Maráková, M Medveďová Forum Scientiae Oeconomia 4 (1), 33-43, 2016 | 82 | 2016 |
Manažment cestovného ruchu M Gúčik Slovensko-svajciarske zdruz, 2006 | 67 | 2006 |
Factors of tourism´ s competitiveness in the European Union countries V Maráková, T Dyr, A Wolak-Tuzimek Technická univerzita v Liberci, 2016 | 65 | 2016 |
Building customer loyalty in rural destinations as a pre-condition of sustainable competitiveness K Ryglová, I Rašovská, J Šácha, V Maráková Sustainability 10 (4), 957, 2018 | 45 | 2018 |
Destination structure revisited in view of the community and corporate model T Gajdošík, Z Gajdošíková, V Marakova, A Flagestad Tourism Management Perspectives 24, 54-63, 2017 | 39 | 2017 |
Cestovný ruch, hotelierstvo, pohostinstvo: výkladový slovník M Gúčik, Ľ Kmeco, J Kučerová, A Malachovský, V Maráková, J Orieška, ... Slovenské pedagogické nakladateľstvo, 2006 | 31 | 2006 |
From mass tourists to smart tourists: a perspective article T Gajdošík, V Maráková, J Kučerová Tourism Review 76 (1), 47-50, 2021 | 29 | 2021 |
Innovations and networking fostering tourist destination development in Slovakia T Gajdošík, Z Gajdošíková, V Maráková, K Borseková Quaestiones Geographicae 36 (4), 103-115, 2017 | 28 | 2017 |
Marketingová komunikácia v cestovnom ruchu V Maráková Bratislava: Wolters Kluwer, 2016 | 27 | 2016 |
Marketing podnikov cestovného ruchu M GÚČIK, V Maráková, R Marčeková, K Pompurová Banská Bystrica: DALI-BB, sro, 2018 | 22 | 2018 |
Strategic innovation in tourism. a conceptual and review approach A Sandybayev International Journal of Research in Tourism and Hospitality (IJRTH) 2 (4), 5-10, 2016 | 21 | 2016 |
VISITORS'MOTIVATION FOR ATTENDING TRADITIONAL CULTURAL EVENTS AS THE BASIS FOR MARKET SEGMENTATION: EVIDENCE FROM SLOVAKIA. V Maráková, J Ďaďo, J Táborecká-Petrovičová, T Rajic Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 66 (2), 2018 | 17 | 2018 |
Are partnerships enhancing tourism destination competitiveness? D Kvasnová, T Gajdošík, V Maráková Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 67 (3), 2019 | 15 | 2019 |
Reporting standards in socially responsible enterprises V Marakova, M Lament, A Wolak-Tuzimek Економічний часопис-ХХІ, 56-59, 2015 | 14 | 2015 |
Cestovný ruch–hotelierstvo–pohostinstvo M GÚČIK, Ľ Kmeco, J Kučerová, A Malachovský, V Maráková, J Orieška, ... Výkladový slovník–1000 hesiel–tri cudzie jazyky. Mladé Letá, Bratislava, 2006 | 14 | 2006 |
Cooperation as a driving force of innovations in destination marketing management V Maráková, D Kvasnová Forum Scientiae Oeconomia 4 (3), 67-79, 2016 | 12 | 2016 |
Innovation Process in Mountain Destinations: Does Sustainability Matter? The High Tatras Case Study Z Gajdošíková, T Gajdošík, V Maráková Modeling Innovation Sustainability and Technologies: Economic and Policy …, 2018 | 7 | 2018 |
New trends in management of enterprise Ľ Lesáková, A Wolak-Tuzimek, V Maráková, M Lament Sciemcee Publishing, 2016 | 6 | 2016 |
Integrovaná marketingová komunikácia ako predpoklad formovania pozitívneho imidžu štátu v cestovnom ruchu V Maráková, I Šimočková Vydavateľstvo Belianum Univerzity Mateja Bela, 2015 | 6 | 2015 |