| Consumer engagement in an online brand community FJ Martínez-López, R Anaya-Sánchez, S Molinillo, R Aguilar-Illescas, ... Electronic Commerce Research and Applications 23, 24-37, 2017 | 200 | 2017 |
| Influencer marketing: brand control, commercial orientation and post credibility FJ Martínez-López, R Anaya-Sánchez, I Esteban-Millat, H Torrez-Meruvia, ... Journal of marketing management 36 (17-18), 1805-1831, 2020 | 191 | 2020 |
| Modelling students' flow experiences in an online learning environment I Esteban-Millat, FJ Martínez-López, R Huertas-García, A Meseguer, ... Computers & Education 71, 111-123, 2014 | 180 | 2014 |
| An extension of the technology acceptance model for online learning environments I Esteban-Millat, FJ Martínez-López, M Pujol-Jover, JC Gázquez-Abad, ... Interactive Learning Environments 26 (7), 895-910, 2018 | 145 | 2018 |
| Psychological factors explaining consumer adoption of an e-vendor’s recommender FJ Martínez-López, I Esteban-Millat, CC Cabal, C Gengler Industrial Management & Data Systems 115 (2), 284-310, 2015 | 49 | 2015 |
| The concept of flow in online consumer behavior I Esteban-Millat, FJ Martínez-López, D Luna, I Rodríguez-Ardura Handbook of strategic e-business management, 371-402, 2014 | 39 | 2014 |
| Consumers’ psychological outcomes linked to the use of an online store’s recommendation system FJ Martínez-López, I Esteban-Millat, A Argila, F Rejón-Guardia Internet Research 25 (4), 562-588, 2015 | 37 | 2015 |
| Mixed assortments vs. store brand-only assortments: The impact of assortment composition and consumer characteristics on store loyalty JC Gázquez-Abad, FJ Martínez-López, JA Mondéjar-Jiménez, ... Revista Española de Investigación de Marketing ESIC 19 (1), 24-45, 2015 | 34 | 2015 |
| Betting exclusively by private labels: could it have negative consequences for retailers? JL Ruiz-Real, JC Gázquez-Abad, I Esteban-Millat, FJ Martínez-López Spanish journal of marketing-ESIC 22 (2), 183-202, 2018 | 33 | 2018 |
| The role of consumers’ attitudes in estimating consumer response to assortment composition: Evidence from Spain JL Ruiz-Real, JC Gázquez-Abad, I Esteban-Millat, FJ Martínez-López International Journal of Retail & Distribution Management 45 (7/8), 782-807, 2017 | 31 | 2017 |
| The role of online brand community engagement on the consumer–brand relationship FJ Martínez-López, R Aguilar-Illescas, S Molinillo, R Anaya-Sánchez, ... Sustainability 13 (7), 3679, 2021 | 30 | 2021 |
| The role of consumers' attitude towards economic climate in their reaction to ‘PL-only’assortments: Evidence from the United States and Spain JC Gázquez-Abad, FJ Martinez-Lopez, I Esteban-Millat Journal of Retailing and Consumer Services 34, 340-348, 2017 | 28 | 2017 |
| Entorno innovador, iniciativa emprendedora y desarrollo local M Castells, J Vilaseca, J Lladós, G Ammetller, I Esteban, M Fernández, ... Barcelona: Octaedro, 2007 | 25 | 2007 |
| Purchasing through social platforms with buy buttons: A basic hierarchical sequence FJ Martínez-López, Y Li, C Feng, I Esteban-Millat Journal of Organizational Computing and Electronic Commerce 30 (1), 67-87, 2020 | 21 | 2020 |
| Promote or perish? A brief note on academic social networking sites and academic reputation S D’Alessandro, M Miles, FJ Martínez-López, R Anaya-Sánchez, ... Journal of Marketing Management 36 (5-6), 405-411, 2020 | 20 | 2020 |
| Flujo y comportamiento del consumidor en línea: un análisis empírico de las experiencias de consumo de productos formativos I Esteban Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3), 2011 | 14* | 2011 |
| Propuesta metodológica mediante diseños Box-Behnken para mejorar el rendimiento del análisis conjunto en estudios experimentales de mercado R Huertas-García, JC Gázquez-Abad, FJ Martínez-López, I Esteban-Millat Revista Española de Investigación de Marketing ESIC 18 (1), 57-66, 2014 | 13 | 2014 |
| Buying from online supermarkets: The main factors influencing the experience of flow, purchase intent and e-loyalty D Morales-Solana, AA Cotas, I Esteban-Millat Advances in National Brand and Private Label Marketing: Sixth International …, 2019 | 10 | 2019 |
| Experiences in consumer flow in online supermarkets D Morales-Solana, I Esteban-Millat, A Alegret Cotas Electronic Commerce Research, 1-32, 2022 | 9 | 2022 |
| Using response surface methodology to optimise factors in conjoint experiments R Huertas-Garcia, JC Gázquez-Abad, FJ Martínez-López, I Esteban-Millat International Journal of Market Research 55 (2), 267-288, 2013 | 7 | 2013 |