| Social media and international advertising: theoretical challenges and future directions S Okazaki, CR Taylor International marketing review 30 (1), 56-71, 2013 | 706 | 2013 |
| Consumer privacy concerns and preference for degree of regulatory control S Okazaki, H Li, M Hirose Journal of advertising 38 (4), 63-77, 2009 | 425 | 2009 |
| What do we know about mobile Internet adopters? A cluster analysis S Okazaki Information & Management 43 (2), 127-141, 2006 | 389 | 2006 |
| How do Japanese consumers perceive wireless ads? A multivariate analysis S Okazaki International Journal of Advertising 23 (4), 429-454, 2004 | 338 | 2004 |
| Exploring convenience in mobile commerce: Moderating effects of gender S Okazaki, F Mendez Computers in Human Behavior 29 (3), 1234-1242, 2013 | 336 | 2013 |
| Perceived ubiquity in mobile services S Okazaki, F Mendez Journal of Interactive marketing 27 (2), 98-111, 2013 | 322 | 2013 |
| How mobile advertising works: The role of trust in improving attitudes and recall S Okazaki, A Katsukura, M Nishiyama Journal of advertising research 47 (2), 165-178, 2007 | 312 | 2007 |
| Social influence model and electronic word of mouth: PC versus mobile internet S Okazaki International Journal of Advertising 28 (3), 439-472, 2009 | 306 | 2009 |
| Cross‐cultural advertising research: where we have been and where we need to go S Okazaki, B Mueller International Marketing Review 24 (5), 499-518, 2007 | 278 | 2007 |
| Measuring soft-sell versus hard-sell advertising appeals S Okazaki, B Mueller, CR Taylor Journal of Advertising 39 (2), 5-20, 2010 | 259 | 2010 |
| Does gender affect media choice in travel information search? On the use of mobile Internet S Okazaki, M Hirose Tourism Management 30 (6), 794-804, 2009 | 255 | 2009 |
| Global consumer culture positioning: Testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers S Okazaki, B Mueller, CR Taylor Journal of International Marketing 18 (2), 20-34, 2010 | 250 | 2010 |
| What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets S Okazaki, CR Taylor Journal of business research 61 (1), 4-12, 2008 | 250 | 2008 |
| Excitement or sophistication? A preliminary exploration of online brand personality S Okazaki International Marketing Review 23 (3), 279-303, 2006 | 249 | 2006 |
| Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience Y Liu-Thompkins, S Okazaki, H Li Journal of the Academy of Marketing Science 50 (6), 1198-1218, 2022 | 238 | 2022 |
| A content analysis of multinationals’ Web communication strategies: cross‐cultural research framework and pre‐testing S Okazaki, J Alonso Rivas Internet research 12 (5), 380-390, 2002 | 235 | 2002 |
| New perspectives on m-commerce research S Okazaki Journal of Electronic Commerce Research 6 (3), 160, 2005 | 205 | 2005 |
| Exploring digital corporate social responsibility communications on Twitter S Okazaki, K Plangger, D West, HD Menéndez Journal of Business Research 117, 675-682, 2020 | 190 | 2020 |
| Benchmarking the use of QR code in mobile promotion: three studies in Japan S Okazaki, H Li, M Hirose Journal of advertising research 52 (1), 102-117, 2012 | 183 | 2012 |
| Mobile advertising adoption by multinationals: Senior executives’ initial responses S Okazaki Internet research 15 (2), 160-180, 2005 | 181 | 2005 |
Charles R. TaylorJohn A. Murphy Professor of Marketing, Villanova UniversityEmail verificata su villanova.edu