Frank R. Kardes

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David SanbonmatsuUniversity of UtahEmail verificata su psych.utah.edu
Steven S. PosavacE. Bronson Ingram Professor of Marketing, Vanderbilt UniversityEmail verificata su vanderbilt.edu
Maria CronleyOhio Northern UniversityEmail verificata su onu.edu
Paul M. HerrVirginia TechEmail verificata su vt.edu
Curtis HaugtvedtOhio State UniversityEmail verificata su osu.edu
Susan Powell MantelProfessor of marketing University of CincinnatiEmail verificata su ucmail.uc.edu
John Kim경희대학교 건설안전경영학과 교수Email verificata su khu.ac.kr
Russell H FazioHarold E. Burtt Chair in Psychology, Ohio State UniversityEmail verificata su osu.edu
Hélène DevalMarketing Professor, Dalhousie UniversityEmail verificata su dal.ca
Aparna Sundar, PhDUniversity of WashingtonEmail verificata su uw.edu
Jennifer BechkoffSan Jose State UniversityEmail verificata su sjsu.edu
Bruce E. PfeifferUniversity of New HampshireEmail verificata su unh.edu
James J. KellarisWomack/Gemini Professor, University of CincinnatiEmail verificata su uc.edu
Ruomeng WuWestern Kentucky UniversityEmail verificata su wku.edu
Dawn IacobucciVanderbilt UniversityEmail verificata su vanderbilt.edu
Rajdeep GrewalTownsend Family Distinguished Professor of Marketing, University of North Carolina at Chapel HillEmail verificata su kenan-flagler.unc.edu
Gavan FitzsimonsEdward S & Rose K Professor of Marketing and Psychology, Duke UniversityEmail verificata su duke.edu
Deidre PopovichTexas Tech UniversityEmail verificata su ttu.edu
Scott A. WrightAssociate Professor of Marketing, Providence CollegeEmail verificata su providence.edu
Edward HirtIndiana UniversityEmail verificata su iu.edu

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Frank R. Kardes

Professor of Marketing, University of Cincinnati

Email verificata su uc.edu

Consumer Research Consumer Psychology Marketing Research Social Psychology


Titolo Ordina per citazioni Ordina per anno Ordina per titolo	Citata da Citata da	Anno
On the Automatic Activation of Attitudes RH Fazio, DM Sanbonmatsu, MC Powell, FR Kardes Journal of Personality and Social Psychology 50 (2), 229-238, 1986	7421*	1986
Effects of word-of-mouth and product-attribute information on persuasion: An accessibility-diagnosticity perspective PM Herr, FR Kardes, J Kim Journal of consumer research 17 (4), 454-462, 1991	3983	1991
The role of customer gratitude in relationship marketing RW Palmatier, CB Jarvis, JR Bechkoff, FR Kardes Journal of marketing 73 (5), 1-18, 2009	1191	2009
Consumer behavior FR Kardes, ML Cronley, TW Cline South-Western, Cengage Learning, 2011	842	2011
Consumer inference: A review of processes, bases, and judgment contexts FR Kardes, SS Posavac, ML Cronley Journal of consumer psychology 14 (3), 230-256, 2004	765	2004
Consumer behavior and managerial decision making FR Kardes Pretice Hall, 2002	634	2002
Toward a more nuanced understanding of the statistical properties of a median split D Iacobucci, SS Posavac, FR Kardes, MJ Schneider, DL Popovich Journal of Consumer Psychology 25 (4), 652-665, 2015	547	2015
The effects of physiological arousal on information processing and persuasion DM Sanbonmatsu, FR Kardes Journal of Consumer research 15 (3), 379-385, 1988	541	1988
Spontaneous inference processes in advertising: The effects of conclusion omission and involvement on persuasion FR Kardes Journal of Consumer Research 15 (2), 225-233, 1988	519	1988
Brand retrieval, consideration set composition, consumer choice, and the pioneering advantage FR Kardes, G Kalyanaram, M Chandrashekaran, RJ Dornoff Journal of Consumer Research 20 (1), 62-75, 1993	504	1993
The role of direction of comparison, attribute-based processing, and attitude-based processing in consumer preference SP Mantel, FR Kardes Journal of Consumer Research 25 (4), 335-352, 1999	500	1999
Order-of-entry effects on consumer memory and judgment: An information integration perspective FR Kardes, G Kalyanaram Journal of Marketing Research 29 (3), 343-357, 1992	465	1992
The median split: Robust, refined, and revived D Iacobucci, SS Posavac, FR Kardes, MJ Schneider, DL Popovich Journal of Consumer Psychology 25 (4), 690-704, 2015	464	2015
The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership R Grewal, R Mehta, FR Kardes Journal of economic psychology 21 (3), 233-252, 2000	429	2000
The role of selective information processing in price-quality inference FR Kardes, ML Cronley, JJ Kellaris, SS Posavac Journal of Consumer Research 31 (2), 368-374, 2004	416	2004
The timing of repeat purchases of consumer durable goods: The role of functional bases of consumer attitudes R Grewal, R Mehta, FR Kardes Journal of Marketing Research 41 (1), 101-115, 2004	397	2004
Non-conscious influences on consumer choice GJ Fitzsimons, JW Hutchinson, P Williams, JW Alba, TL Chartrand, ... Marketing Letters 13, 269-279, 2002	382	2002
An investigation of the mediational mechanisms underlying attitudinal conditioning J Kim, CT Allen, FR Kardes Journal of Marketing Research 33 (3), 318-328, 1996	329	1996
Handbook of consumer psychology CP Haugtvedt, PM Herr, FR Kardes Routledge, 2018	313	2018
I know what you’re doing and why you’re doing it MC Campbell, A Kirmani Handbook of Concumer Psychology, 549-574, 2008	292	2008

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