| Corporate social responsibility in global supply chains: A procedural justice perspective DE Boyd, RE Spekman, JW Kamauff, P Werhane Long range planning 40 (3), 341-356, 2007 | 395 | 2007 |
| When do chief marketing officers affect firm value? A customer power explanation DE Boyd, RK Chandy, M Cunha Jr Journal of Marketing Research 47 (6), 1162-1176, 2010 | 272 | 2010 |
| Virtual reality and its impact on B2B marketing: A value-in-use perspective DE Boyd, B Koles Journal of Business Research 100, 590-598, 2019 | 159 | 2019 |
| Branded apps and their impact on firm value: A design perspective DE Boyd, PK Kannan, RJ Slotegraaf Journal of Marketing Research 56 (1), 76-88, 2019 | 130 | 2019 |
| When do large product assortments benefit consumers? An information-processing perspective DE Boyd, KD Bahn Journal of Retailing 85 (3), 288-297, 2009 | 130 | 2009 |
| Internet usage within B2B relationships and its impact on value creation: A conceptual model and research propositions DE Boyd, RE Spekman Journal of Business to Business Marketing 11 (1-2), 9-34, 2004 | 88 | 2004 |
| Exploring the empowering and paradoxical relationship between social media and CSR activism DE Boyd, BM McGarry, TB Clarke Journal of Business Research 69 (8), 2739-2746, 2016 | 82 | 2016 |
| An introduction to the special issue “virtual reality in marketing”: Definition, theory and practice DE Boyd, B Koles Journal of Business Research 100, 441-444, 2019 | 78 | 2019 |
| Top management attention to trade shows and firm performance: A relationship marketing perspective BP Brown, M Mohan, DE Boyd Journal of Business Research 81, 40-50, 2017 | 63 | 2017 |
| Information and its impact on consumers׳ reactions to restrictive return policies KD Bahn, E Boyd Journal of Retailing and Consumer Services 21 (4), 415-423, 2014 | 55 | 2014 |
| The market value impact of indirect ties within technology alliances DE Boyd, RE Spekman Journal of the Academy of Marketing Science 36, 488-500, 2008 | 47 | 2008 |
| CMO Equity Incentive and Shareholder Value: Moderating Roles of CMO Managerial Discretion CY Kim, MinChung, Eric Boyd, Namwoon Kim International Journal of Research in Marketing 33 (4), 725-738, 2016 | 45 | 2016 |
| The role of dual Entitlement and equity theories in consumers' formation of fair price judgments: an investigation within a business-to-business service setting DE Boyd, S Bhat Journal of Professional Services Marketing 17 (1), 1-14, 1998 | 36 | 1998 |
| The criticality of CMO-CIO alignment KA Whitler, DE Boyd, NA Morgan Business Horizons 60 (3), 313-324, 2017 | 34 | 2017 |
| The emergence and impact of consumer brand empowerment in online social networks: A proposed ontology DE Boyd, TB Clarke, RE Spekman Journal of Brand Management 21, 516-531, 2014 | 34 | 2014 |
| Transitioning from athlete to entrepreneur: An entrepreneurial identity perspective DE Boyd, CK Harrison, H McInerny Journal of business research 136, 479-487, 2021 | 30 | 2021 |
| Corporate social responsibility and global supply chain management: a normative perspective RE Spekman, PH Werhane, DE Boyd Available at SSRN 655223, 2005 | 28 | 2005 |
| The Licensing of Market Development Rights within Technology Alliances: A Shareholder Value Perspective* DE Boyd, RE Spekman Journal of Product Innovation Management 27 (4), 593-605, 2010 | 27 | 2010 |
| Marketing control rights and their distribution within technology licensing agreements: a real options perspective DE Boyd, BP Brown Journal of the Academy of Marketing Science 40, 659-672, 2012 | 24 | 2012 |
| (When) Does third-party recognition for design excellence affect financial performance in business-to-business markets? DE Boyd, PK Kannan Journal of Marketing 82 (3), 108-123, 2018 | 22 | 2018 |