| The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust T Samarah, P Bayram, HY Aljuhmani, H Elrehail Journal of Research in Interactive Marketing 16 (4), 648-664, 2022 | 140 | 2022 |
| Linking social media marketing efforts with customer brand engagement in driving brand loyalty HY Aljuhmani, H Elrehail, P Bayram, T Samarah Asia Pacific Journal of Marketing and Logistics 35 (7), 1719-1738, 2022 | 91 | 2022 |
| Optimizing online visibility: A comprehensive study on effective SEO strategies and their impact on website ranking T Samarah Journal of Infrastructure, Policy and Development 8, 1-13, 2024 | 8* | 2024 |
| Content marketing optimization: A/B testing and conjoint analysis for engagement strategies in Jordan AAS Mohammad, KI Al-Daoud, SIS Al-Daoud, TA Samarah, A Vasudevan, ... Journal of Ecohumanism 3 (7), 3086–3099-3086–3099, 2024 | 3 | 2024 |
| Impact of Digital Marketing on Promoting the Local Pharmaceutical Products in Jordan KT Al-Assaf, MSM Foriki, T Samarah, A Hindieh, SIS Mohammad, ... International Review of Management and Marketing 15 (1), 137-145, 2025 | 1 | 2025 |
| Intelligent Strategic Decision-Making for Optimized Project Management T Samarah, M Almiani, A Mughaid, S AlZu'bi, A Al-Rahayfeh 2024 International Conference on Decision Aid Sciences and Applications …, 2024 | | 2024 |
| The Impact of Digital Marketing Techniques on Brand Image: An Analysis of Conversion Rate Optimization in Jordan’s Banking Sector IA Al Khaldy, A Hindieh, AS Shkeer, TA Samarah Journal of Ecohumanism 3 (8), 3193–3203-3193–3203, 2024 | | 2024 |
| Utilizing LLMs for Enhancing Search Engine Optimization Strategies in Digital Marketing T Samarah, T Alrawashdeh, AS Mughaid, S AlZu’Bi 2024 2nd International Conference on Foundation and Large Language Models …, 2024 | | 2024 |
| The influence of social media content marketing on consumer engagement: A mediating of the role of consumer cognition T Samarah International Journal of Data and Network Science 8, 2423–2434, 2024 | | 2024 |