| A step-by-step process of thematic analysis to develop a conceptual model in qualitative research M Naeem, W Ozuem, K Howell, S Ranfagni International journal of qualitative methods 22, 16094069231205789, 2023 | 839 | 2023 |
| Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model D Martín-Consuegra, M Faraoni, E Díaz, S Ranfagni Journal of global fashion marketing 9 (3), 237-251, 2018 | 178 | 2018 |
| Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective W Ozuem, S Ranfagni, M Willis, S Rovai, K Howell Psychology & Marketing 38 (9), 1440-1459, 2021 | 124 | 2021 |
| Exploring brand associations: an innovative methodological approach B Crawford Camiciottoli, S Ranfagni, S Guercini European Journal of Marketing 48 (5/6), 1092-1112, 2014 | 114 | 2014 |
| Omnichannel retailing and post-pandemic recovery: building a research agenda G Salvietti, C Ziliani, C Teller, M Ieva, S Ranfagni International Journal of Retail & Distribution Management 50 (8/9), 1156-1181, 2022 | 102 | 2022 |
| Sustainability and luxury: The Italian case of a supply chain based on native wools S Guercini, S Ranfagni Journal of Corporate Citizenship, 76-89, 2013 | 87 | 2013 |
| Demystification and actualisation of data saturation in qualitative research through thematic analysis M Naeem, W Ozuem, K Howell, S Ranfagni International Journal of Qualitative Methods 23, 16094069241229777, 2024 | 78 | 2024 |
| Effects of online brand communities on millennials' brand loyalty in the fashion industry W Ozuem, M Willis, K Howell, G Helal, S Ranfagni, G Lancaster Psychology & Marketing 38 (5), 774-793, 2021 | 58 | 2021 |
| Conviviality behavior in entrepreneurial communities and business networks S Guercini, S Ranfagni Journal of Business Research 69 (2), 770-776, 2016 | 57 | 2016 |
| How to measure alignment in perceptions of brand personality within online communities: Interdisciplinary insights S Ranfagni, B Crawford Camiciottoli, M Faraoni Journal of Interactive Marketing 35 (1), 70-85, 2016 | 56 | 2016 |
| Integrating country‐of‐origin image and brand image in corporate rebranding: the case of China S Guercini, S Ranfagni Marketing Intelligence & Planning 31 (5), 508-521, 2013 | 46 | 2013 |
| E-commerce internationalization for top luxury fashion brands: some emerging strategic issues S Guercini, S Ranfagni, A Runfola Journal of Management Development 39 (4), 423-436, 2020 | 45 | 2020 |
| An interdisciplinary method for brand association research S Ranfagni, S Guercini, B Crawford Camiciottoli Management Decision 52 (4), 724-736, 2014 | 36 | 2014 |
| Connecting passion: Distinctive features from emerging entrepreneurial profiles S Ranfagni, A Runfola Journal of Business Research 92, 403-411, 2018 | 32 | 2018 |
| Wine label design proposals: an eye-tracking study to analyze consumers’ visual attention and preferences E Barbierato, D Berti, S Ranfagni, L Hernández-Álvarez, I Bernetti International Journal of Wine Business Research 35 (3), 365-389, 2023 | 28 | 2023 |
| Combining online market research methods for investigating brand alignment: the case of Nespresso S Ranfagni, M Faraoni, L Zollo, V Vannucci British Food Journal 123 (13), 37-58, 2021 | 28 | 2021 |
| Examining user-generated content, service failure recovery and customer–brand relationships: an exploration through commitment-trust theory W Ozuem, M Willis, K Howell, S Ranfagni, S Rovai Internet Research 34 (3), 784-809, 2024 | 23 | 2024 |
| Family firms between territory and internationalization: an authenticity based perspective S Ranfagni, A Runfola, D Sarti Entrepreneurship & Regional Development 33 (7-8), 555-579, 2021 | 22 | 2021 |
| Art of Digital Marketing for Fashion and Luxury Brands W Ozuem, S Ranfagni Springer International Publishing, 2021 | 21 | 2021 |
| Luxury and sustainability: Technological pathways and potential opportunities S Ranfagni, W Ozuem Sustainability 14 (9), 5209, 2022 | 14 | 2022 |