עקוב אחר
Qiang (Kris) Zhou
Qiang (Kris) Zhou
Assistant Professor, Renmin University of China
כתובת אימייל מאומתת בדומיין rmbs.ruc.edu.cn
כותרת
צוטט על ידי
צוטט על ידי
שנה
Celebrity endorsements: a literature review and research agenda‏
L Bergkvist, KQ Zhou‏
International journal of advertising 35 (4), 642-663, 2016‏
7982016
Cause-related marketing persuasion research: an integrated framework and directions for further research‏
L Bergkvist, KQ Zhou‏
Leveraged marketing communications, 165-185, 2021‏
1152021
Platform exploitation: When service agents defect with customers from online service platforms‏
Q Zhou, BJ Allen, RT Gretz, MB Houston‏
Journal of Marketing 86 (2), 105-125, 2022‏
472022
Celebrity endorsements: a literature review and research agenda‏
L Bergkvist, KQ Zhou‏
Leveraged Marketing Communications, 143-164, 2021‏
52021
It's not mine: Anthropomorphism attenuates the effect of psychological ownership on product‐to‐self judgment‏
Z Zhang, Q Zhou, D Yan‏
Psychology & Marketing 40 (6), 1103-1114, 2023‏
32023
Two Essays on Value Creation in Platform Market‏
Q Zhou‏
The University of Texas at San Antonio, 2021‏
2021
143 Celebrity endorsements: a literature review and research agenda‏
L Bergkvist, KQ Zhou‏
Leveraged Marketing Communications: The Importance of Studying the Transfer …, 0‏
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מאמרים 1–7