| Effect of performance expectancy and effort expectancy on the mobile commerce adoption intention through personal innovativeness among Pakistani consumers SA Sair, RQ Danish Pakistan Journal of Commerce and social sciences (PJCSS) 12 (2), 501-520, 2018 | 242 | 2018 |
| Effects of sustainable brand equity and marketing innovation on market performance in hospitality industry: Mediating effects of sustainable competitive advantage I Hussain, S Mu, M Mohiuddin, RQ Danish, SA Sair Sustainability 12 (7), 2939, 2020 | 112 | 2020 |
| Diversification in banking: Is noninterest income the answer for pakistan’s case F Aslam, B Mehmood, S Ali Science International (Lahore) 27 (3), 2791-2794, 2015 | 20 | 2015 |
| EFFECT OF ORGANIZATIONAL CULTURE AND TOP MANAGEMENT SUPPORT ON ERP IMPLEMENTATION. U Riaz, MS Ali Sair, ME Malik Science International 26 (3), 2014 | 17 | 2014 |
| Quality of branchless banking service in Lahore city: Application of SERVEQUAL model SS Abbas, B Mehmood, SA Sair Science International 27 (2), 1487-1491, 2015 | 13 | 2015 |
| Consumer psyche and positioning strategies SA Sair Pakistan Journal of Commerce and Social Sciences (PJCSS) 8 (1), 58-73, 2014 | 12 | 2014 |
| Influence of electronic word of mouth on purchase intention of mobile phones through information quality: empirical evidence from Pakistan A Majeed, S Rahi, SA Sair, AH Ngah International Journal of Business Information Systems 43 (2), 164-185, 2023 | 11 | 2023 |
| A stitch in time saves nine; understanding developmental hrm practice and affective commitment through psychological contracts SA Ali, AM Mehta, SA Sair, AR Bilal, MS Kaleem Journal of Management Information and Decision Sciences 23 (4), 229-243, 2020 | 11 | 2020 |
| Relationship of Machiavellian leadership to counterproductive work behavior with mediating mechanism of justice perceptions: evidence from tanner sector of Pakistan S Younus, RQ Danish, SA Sair, M Ramzan, L Sheikh Academic Journal of Social Sciences (AJSS) 4 (3), 741-749, 2020 | 10 | 2020 |
| Impact of organizational cynicism and abusive supervisor behavior on work place deviance SA Ali, SA Sair, AM Mehta, FN Naqvi, H Saleem Academy of Strategic Management Journal 19 (5), 1-10, 2020 | 10 | 2020 |
| Measuring the effectiveness of brand positioning strategies perceived by consumers SA Sair Science International 26 (1), 2014 | 9 | 2014 |
| Mediating role of information silence between destructive leadership and counterproductive work behaviour: evidence from the tanners' sector of Pakistan S Younus, RQ Danish, SA Sair, S Rahi International Journal of Business Excellence 26 (1), 115-135, 2022 | 8 | 2022 |
| Shifts in Themes of Knowledge Management Field--Towards Dynamic Fractal Organizations SU Bajwa, N Kitchlew, SA Sair, K Shahzad Science International 27 (1), 523-529, 2015 | 7 | 2015 |
| Empowering Small and Medium Enterprises Performance Through Dynamic Marketing Strategies and Innovations SA Sair, MN Anjum, W Ali, M Adnan Review of Education, Administration & Law 6 (2), 321-330, 2023 | 6 | 2023 |
| Impact of emotional labor strategies on emotional exhaustion: Mediating effect of anxiety in Pakistani hotel industry N Rafiq, AS Abbasi, SA Sair, AM Mehta Academy of Marketing Studies Journal 24 (3), 1-23, 2020 | 6 | 2020 |
| A BRAND IS NO LONGER WHAT WE TELL THE CUSTOMER IT IS-IT IS WHAT CUSTOMERS TELL EACH OTHER IT IS: VALIDATION FROM LAHORE, PAKISTAN. N Gohar, B Mehmood, SA Sair Science International 28 (3), 2016 | 6 | 2016 |
| Is Pakistan’s banking sector production function Cobb-Douglas? Estimates of the elasticity of substitution A Khan, B Mehmood, SA Sair Science International 27 (3), 2775-2778, 2015 | 5 | 2015 |
| Tourism-headed output hypothesis: Panel effect estimation for Asian countries B Mehmood, A Shahid, SB Ahsen, SA Sair Science International 26 (5), 2351-2354, 2014 | 5 | 2014 |
| Which positioning strategy outperforms? S Sair, N Rafiq, A Asghar, S Ulfat, M Jamil, A Abbas Science International 26 (2), 923-932, 2014 | 5 | 2014 |
| Sustainability in retail investment behaviors: A post-COVID-19 exploration in emerging economy—the mediating role of financial literacy MA Khan, M Shafiq, SA Sair, A Sohail, MH Ali Journal of the Knowledge Economy, 1-19, 2024 | 4 | 2024 |
