| Augmenting customer loyalty through customer experience management in the banking industry F Makudza Journal of Asian Business and Economic Studies 28 (3), 191-203, 2021 | 126 | 2021 |
| Modelling perceived e-learning service quality, student satisfaction and loyalty. A higher education perspective P Dangaiso, F Makudza, H Hogo Cogent Education 9 (1), 2145805, 2022 | 52 | 2022 |
| The effect of social media on consumer purchase behaviour in the mobile telephony industry in Zimbabwe F Makudza, C Mugarisanwa, S Siziba Dutch Journal of Finance and Management 4 (2), 1-10, 2020 | 46 | 2020 |
| Predicting students’ intention and actual use of E-learning using the technology acceptance model: A case from Zimbabwe EE Marandu, F Makudza, SN Ngwenya International Journal of Learning, Teaching and Educational Research 18 (6 …, 2019 | 22 | 2019 |
| Examining the interplay of internet banking service quality, e-satisfaction, e-word of mouth and e-retention: A post pandemic customer perspective P Dangaiso, P Mukucha, F Makudza, T Towo, K Jonasi, DC Jaravaza Cogent Social Sciences 10 (1), 2296590, 2024 | 17 | 2024 |
| Workforce diversity: A springboard for employee productivity and customer experience F MAKUDZA, N MUCHONGWE, P DANGAISO 산경연구논집 (JIDB) 11 (10), 49-58, 2020 | 17 | 2020 |
| Evaluating the impact of quality antecedents on university students’e-learning continuance intentions: A post COVID-19 perspective P Dangaiso, F Makudza, DC Jaravaza, J Kusvabadika, N Makiwa, ... Cogent Education 10 (1), 2222654, 2023 | 14 | 2023 |
| The nexus between blockchain distributed ledger technology and financial crimes N Chinyamunjiko, F Makudza, L Mandongwe International Journal of Financial, Accounting, and Management 4 (1), 17-30, 2022 | 14 | 2022 |
| Augmenting social commerce acceptance through an all-inclusive approach to social commerce drivers. Evidence from the hotel industry F Makudza, M Sandada, D Madzikanda Malaysian Journal of E-Commerce 5 (2), 55-63, 2021 | 14 | 2021 |
| Service with a smile: the differential effects of emotional labor on boundary spanners in the banking industry F Makudza Services Marketing Quarterly 44 (1), 1-15, 2023 | 13 | 2023 |
| Modelling social commerce buying behaviour: An adaption of the sequential consumer decision making model F Makudza, M Sandada, DD Madzikanda Management Research and Practice 14 (1), 17-29, 2022 | 11 | 2022 |
| Innovation: the driving force for entrepreneurial performance among small informal businesses S Muparangi, F Makudza Sustainable Business and Society in Emerging Economies 2 (2), 1-11, 2020 | 10 | 2020 |
| An analysis of the business process reengineering (BPR) implementation practices and their impact on customer satisfaction in the banking sector F Makudza, G Muridzi, DT Chirima Amity Journal of Marketing 4 (1), 64-79, 2019 | 10 | 2019 |
| NATION BRANDING: TWENTY-FIRST CENTURY BRANDING DYNAMICS IMPACTING EMERGING ECONOMIES IN THE GLOBAL MARKETPLACE. G Tasara, F Makudza, GN Ndlovu, R Masengu Skyline Business Journal 17 (2), 2021 | 8 | 2021 |
| The differential impact of bulk text message advertising on consumer attention F MAKUDZA, L MASIYANISE, E MTISI The Journal of Industrial Distribution & Business 11 (7), 7-17, 2020 | 7 | 2020 |
| Can social marketing undo the COVID-19 infodemic? Predicting consumer preventive health behavior in the marginalized communities in Zimbabwe P Dangaiso, F Makudza, S Tshuma, H Hogo, N Mpondwe, C Masona, ... Cogent Public Health 10 (1), 2234599, 2023 | 6 | 2023 |
| Enhancing supply chain agility through e-procurement in a volatile frontier market F Makudza, DC Jaravaza, T Govha, P Mukucha, F Saruchera Journal of Transport and Supply Chain Management 17, 847, 2023 | 6 | 2023 |
| Women’s participation in community-based tourism during the COVID-19 pandemic: A case of Sengwe community in Zimbabwe G Makandwa, F Makudza, S Muparangi COVID-19, Tourist Destinations and Prospects for Recovery: Volume Three: A …, 2023 | 5 | 2023 |
| Towards gender-based market segmentation: The differential influence of gender on dining experiences in the university cafeteria industry P Mukucha, DC Jaravaza, F Makudza Management and Economics Review 7 (2), 182-199, 2022 | 5 | 2022 |
| PLUMMETING CONSUMERS'BRAND SWITCHING BEHAVIOUR USING A HOLISTIC PRODUCT STRATEGY IN THE ZIMBABWEAN COLA INDUSTRY. F Makudza, G Tasara, G Muridzi Business Excellence & Management 11 (3), 2021 | 5 | 2021 |
Dangaiso PhillipChinhoyi University of Technology, Zimbabweכתובת אימייל מאומתת בדומיין cut.ac.zw