| Identifying factors influencing consumers not to skip TrueView advertising on YouTube K Napontun, P Senachai ABAC Journal 43 (1), 85-102, 2023 | 19 | 2023 |
| The influence of marketing promotion tools on customer satisfaction and repurchase intention: A study on TikTok marketing platform K Napontun, K Pimchainoi Service, Leisure, Sport, Tourism & Education 1 (2), 1-25, 2023 | 12 | 2023 |
| Captivating spectators: exploring the influence of marketing mix elements on sports event engagement K Napontun, K Lertwachara, T Gulthawatvichai, T Chutiphongdech, ... ABAC Journal 43 (3), 286-306, 2023 | 11 | 2023 |
| Enhancing spectator engagement in e-sports events M Satitsamitpong, K Napontun, P Senachai, S Tovara, S Daengmeesee ABAC Journal 44 (2), 41-60, 2024 | 10 | 2024 |
| Identifying factors influencing consumers not to skip TrueView advertising on YouTube. ABAC Journal, 43 (1), 85-102 K Napontun, P Senachai | 6 | 2023 |
| Systematic literature review: The use of SEM in Journal of Travel & Tourism Marketing (JTTM) between 2020–2022 P Sathatip, P Senachai, K Napontun, D Chuenpreecha, S Tovara, ... ABAC Journal 44 (3), 1-23, 2024 | 5 | 2024 |
| Influences of the Promotion Mix on Brand Love, Brand Loyalty, and Word-Of-Mouth: Evidence from Online Fashion Retail in Thailand K Napontun, P Senachai, P Julagasigorn, D Chuenpreecha ABAC Journal 44 (4), 1-26, 2024 | 3 | 2024 |
| Leveraging Machine Learning to Enhance Road Safety: A Social Marketing Approach W Noonpakdee, M Satitsamitpong, P Senachai, K Napontun ABAC Journal 45 (1), 2025 | | 2025 |
| Exploring the Impact of Social Influence on YouTube Advertising Perception and its Significance via Importance-Performance Map Analysis (IPMA) K Napontun Service, Leisure, Sport, Tourism & Education 2 (2), 2024 | | 2024 |