| An exploration of the impact of gender on customer engagement D Gligor, S Bozkurt, E Welch, N Gligor Journal of Marketing Communications 29 (4), 379-402, 2023 | 18 | 2023 |
| Unpacking the experience of individuals engaging in incentivized false (and genuine) positive reviews: The impact on brand satisfaction S Bozkurt, E Welch, D Gligor, N Gligor, V Garg, KG Pillai Journal of Business Research 165, 114077, 2023 | 6 | 2023 |
| Building theoretical sand castles: the case of customer brand engagement D Gligor, S Bozkurt, E Welch Journal of Marketing Analytics 11 (3), 297-316, 2023 | 4 | 2023 |
| Exploring the impact of perceived social media agility on co-creation opportunities and brand attachment: the moderating role of technology reflectiveness E Welch, D Gligor, S Bozkurt Journal of Product & Brand Management 33 (3), 397-409, 2024 | 1 | 2024 |
| EXPRESS: The Digital Detox Paradox: Potential Backfire Effects of Digital Detox Interventions on Consumer Digital Well-Being EG Galvan, CL Newman Journal of Public Policy & Marketing, 07439156251322105, 2025 | | 2025 |
| Fifty years of deceptive marketing research: A systematic review and future research agenda EG Welch, JM Galvan Psychology & Marketing 41 (11), 2805-2822, 2024 | | 2024 |