| Designing corporate brand experience in an online context: A qualitative insight ZL Hamzah, SFS Alwi, MN Othman Journal of Business Research 67 (11), 2299-2310, 2014 | 182 | 2014 |
| Customer experience: a systematic literature review and consumer culture theory-based conceptualisation M Waqas, ZLB Hamzah, NAM Salleh Management Review Quarterly 71, 135-176, 2021 | 155 | 2021 |
| Elucidating perceived overall service quality in retail banking ZL Hamzah, SP Lee, S Moghavvemi International Journal of Bank Marketing 35 (5), 781-804, 2017 | 139 | 2017 |
| Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts ZL Hamzah, H Abdul Wahab, M Waqas Journal of Research in Interactive Marketing 15 (2), 336-358, 2021 | 105 | 2021 |
| The effects of sex role orientation on family purchase decision making in Malaysia Samsinar, Sidin, D Zawawi, WF Yee, R Busu, Z Laili Hamzah Journal of Consumer Marketing 21 (6), 381-390, 2004 | 73 | 2004 |
| Customer experience with the branded content: A social media perspective M Waqas, ZL Hamzah, NA Mohd Salleh Online Information Review 45 (5), 964-982, 2021 | 54 | 2021 |
| Branded content experience in social media: Conceptualization, scale development, and validation M Waqas, NAM Salleh, ZL Hamzah Journal of Interactive Marketing 56 (1), 106-120, 2021 | 37 | 2021 |
| Branded content experience in social media settings: a consumer culture theory perspective M Waqas, ZL Hamzah, NAM Salleh Journal of Brand Management 29 (2), 225-240, 2022 | 24 | 2022 |
| A typology of customer experience with social media branded content: a netnographic study M Waqas, ZL Hamzah, NAM Salleh International Journal of Internet Marketing and Advertising 14 (2), 184-213, 2020 | 21 | 2020 |
| Profiling Islamic banking customers: does product awareness matter? N Che-Ha, ZL Hamzah, ME Abd Sukor, S Mohd Said, K Veeriah Advances in Islamic Finance, Marketing, and Management: An Asian Perspective …, 2016 | 13 | 2016 |
| Brand hate: a systematic literature review and future perspectives FM Mushtaq, EM Ghazali, ZL Hamzah Management Review Quarterly, 1-34, 2024 | 9 | 2024 |
| Enhancing Customer–Brand Interaction: Customer Engagement on Brand Pages of Social Networking Sites ZL Hamzah, A Johari The Palgrave Handbook of Interactive Marketing 1 (1), 475-498, 2023 | 7 | 2023 |
| Recent publication D VAN LUN | 7 | 2019 |
| Interactive experience of physical servicescape and online servicescape: a review and future research ZL Hamzah, M Waqas The palgrave handbook of interactive marketing, 837-866, 2023 | 5 | 2023 |
| Case Study 1: Co-creating value with online banking services: The case of Maybank NS Mahdzan, AA Mohd-Any, ZL Hamzah Services Marketing Cases in Emerging Markets: An Asian Perspective, 5-16, 2017 | 5 | 2017 |
| Managing the Institution of Zakat: Case Study of Muallaf in Selangor, Malaysia KBM Khambali, ZL Hamzah, MZ Daud, F Johari Advances in Islamic Finance, Marketing, and Management, 325-339, 2016 | 5 | 2016 |
| Consumer repurchase intention of smart wearable devices: an extension of the technology integration model ZL Hamzah, M Waqas, RB Rahman, E Ghazali International Journal of Technology Marketing 17 (1), 78-98, 2023 | 4 | 2023 |
| Social entrepreneurship and volunteering: Moderation effects of volunteer experience levels on social entrepreneurial intent model EM Ghazali, DS Mutum, B Nguyen, ZL Hamzah, M Mohtar Entrepreneurship Research Journal 14 (1), 53-88, 2024 | 3 | 2024 |
| Fly or Fry: Understanding the dynamics of brand hate and consumer resilience in the airline and restaurant industries FM Mushtaq, ZL Hamzah, EM Ghazali Journal of Consumer Behaviour 23 (6), 2975-2998, 2024 | 2 | 2024 |
| Assessing the Interrelationships of Customer-Based Brand Equity: The Case of Automobiles Lubricant Industry in Malaysia ZL Hamzah, NA Mohamad Basri International Journal of Innovation and Business Strategy 15 (2), 1-18, 2021 | 2 | 2021 |
Sedigheh MoghavvemiPhd, Professor (Associate) at University Of Malayaכתובת אימייל מאומתת בדומיין um.edu.my
