עקוב אחר
Thomas Leclercq
Thomas Leclercq
Associate Professor, IESEG School of Management
כתובת אימייל מאומתת בדומיין ieseg.fr
כותרת
צוטט על ידי
צוטט על ידי
שנה
The boundaries of gamification for engaging customers: Effects of losing a contest in online co-creation communities
T Leclercq, W Hammedi, I Poncin
Journal of Interactive Marketing 44 (1), 82-101, 2018
2262018
Ten years of value cocreation: An integrative review
T Leclercq, W Hammedi, I Poncin
Recherche et Applications en Marketing (English Edition) 31 (3), 26-60, 2016
2172016
Uncovering the dark side of gamification at work: Impacts on engagement and well-being
W Hammedi, T Leclercq, I Poncin, L Alkire
Journal of Business Research 122, 256-269, 2021
1872021
The engagement process during value co-creation: Gamification in new product-development platforms
T Leclercq, I Poncin, W Hammedi
International Journal of Electronic Commerce 21 (4), 454-488, 2017
1832017
Smart technologies and shopping experience: Are gamification interfaces effective? The case of the Smartstore
I Poncin, M Garnier, MSB Mimoun, T Leclercq
Technological Forecasting and Social Change 124, 320-331, 2017
1762017
Opening the black box of gameful experience: Implications for gamification process design
T Leclercq, I Poncin, W Hammedi
Journal of Retailing and Consumer Services 52, 101882, 2020
1082020
When gamification backfires: The impact of perceived justice on online community contributions
T Leclercq, I Poncin, W Hammedi, A Kullak, LD Hollebeek
Journal of Marketing Management 36 (5-6), 550-577, 2020
1062020
It is really not a game: An integrative review of gamification for service research
R Ciuchita, J Heller, S Köcher, S Köcher, T Leclercq, K Sidaoui, S Stead
Journal of Service Research 26 (1), 3-20, 2023
662023
Dix ans de co-création de valeur: une revue intégrative
T Leclercq, W Hammedi, I Poncin
Recherche et Applications en Marketing (French Edition) 31 (3), 29-66, 2016
572016
Customer engagement: The role of gamification
W Hammedi, T Leclercq, I Poncin
Handbook of research on customer engagement, 164-185, 2019
292019
Brand discrimination: an implicit measure of the strength of mental brand representations
M Friedman, T Leclercq
PloS one 10 (3), e0121373, 2015
132015
No pain, no gain! The uncertainty-to-win effect on customer experience quality through gamified interaction
T Leclercq
Recherche et Applications en Marketing (English Edition) 37 (4), 68-98, 2022
82022
Gamification Myopia: satiation effects in gamified activities
W Hammedi, T Leclercq, N Steils
Journal of Service Research 27 (2), 213-230, 2024
72024
Exploration of Engagement Mechanics During Value Co-creation Process: The Case of Gamification in a New Product Development Platform
T Leclercq, I Poncin, W Hammedi
Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017
42017
New technologies and shopping experience: Are gamification interfaces effective? The case of the Smartstore
I Poncin, M Garnier, M Slim Ben Mimoun, T Leclercq
Proceedings of the 44th European Marketing Conference, 2015
32015
Compact color video signature by principal component analysis
T Leclercq, L Khoudour, L Macaire, JG Postaire, A Flancquart
Computer Vision and Graphics: International Conference, ICCVG 2004, Warsaw …, 2006
32006
Local camera network for surveillance in newcastle airport
L Khoudour, T Leclercq, JL Bruyelle, A Flancquart
IEE Symposium Intelligent Distributed Surveillance Systems, 13/1-13/6, 2003
32003
The Rise of Gamification in Crowdfunding: Cooperative strategies in a reward-based crowdfunding
T Leclercq, I Poncin
26th Retailing Advances Research Consumer Services (RARCS) Conference, 2019
22019
A distributed multi-sensor surveillance system for public transport applications
JL Bruyelle, L Khoudour, D Aubert, T Leclercq, A Flancquart
3URVEILLANCE 3YSTEMS, 185, 2006
22006
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations
T Leclercq, E Denis, S Hoornaert
Journal of Marketing Management 40 (1-2), 102-128, 2024
12024
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מאמרים 1–20