עקוב אחר
John M. Rudd
John M. Rudd
Professor of Marketing, Warwick Business School
כתובת אימייל מאומתת בדומיין wbs.ac.uk
כותרת
צוטט על ידי
צוטט על ידי
שנה
Marketing Strategy and Competitive Positioning
G Hooley, B Nicoulaud, JM Rudd, N Lee
Pearson, 2020
1717*2020
Factor analysis and discriminant validity: A brief review of some practical issues
AM Farrell, JM Rudd
Australia and New Zealand Marketing Academy Conference 2009, 2009
4482009
Strategic planning and performance: Extending the debate
JM Rudd, GE Greenley, AT Beatson, IN Lings
Journal of business research 61 (2), 99-108, 2008
4402008
Revolution in sales: The impact of social media and related technology on the selling environment
GW Marshall, WC Moncrief, JM Rudd, N Lee
Journal of Personal Selling & Sales Management 32 (3), 349-363, 2012
3702012
The influence of context on the strategic decision‐making process: A review of the literature
NG Shepherd, JM Rudd
International journal of management reviews 16 (3), 340-364, 2014
3632014
The impact of brand value on brand competitiveness
S Gupta, D Gallear, J Rudd, P Foroudi
Journal of Business Research 112, 210-222, 2020
2972020
Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets
GE Greenley, GJ Hooley, JM Rudd
Journal of Business Research 58 (11), 1483-1494, 2005
2812005
Determining consumer satisfaction and commitment through self-service technology and personal service usage
A Beatson, LV Coote, JM Rudd
Journal of Marketing Management 22 (7-8), 853-882, 2006
2772006
Frontline employees’ collaboration in industrial service innovation: routes of co-creation’s effects on new service performance
ML Santos-Vijande, JÁ López-Sánchez, J Rudd
Journal of the Academy of Marketing Science 44, 350-375, 2016
1742016
Antecedents to strategic flexibility: Management cognition, firm resources and strategic options
IA Combe, JM Rudd, PSH Leeflang, GE Greenley
European Journal of Marketing 46 (10), 1320-1339, 2012
1452012
Strategic planning differences among different multiple stakeholder orientation profiles
GE Greenley, GJ Hooley, AJ Broderick, JM Rudd
Journal of Strategic Marketing 12 (3), 163-182, 2004
1312004
Social media and related technology: Drivers of change in managing the contemporary sales force
WC Moncrief, GW Marshall, JM Rudd
Business horizons 58 (1), 45-55, 2015
1172015
Securing business-to-business relationships: The impact of switching costs
M Blut, H Evanschitzky, C Backhaus, J Rudd, M Marck
Industrial Marketing Management 52, 82-90, 2016
1022016
Aligning employee service recovery performance with brand values: The role of brand-specific leadership
K Punjaisri, H Evanschitzky, J Rudd
Journal of marketing management 29 (9-10), 981-1006, 2013
862013
Service innovation management in a modern economy: Insights on the interplay between firms’ innovative culture and project-level success factors
ML Santos-Vijande, JÁ López-Sánchez, P Pascual-Fernández, JM Rudd
Technological Forecasting and Social Change 165, 120562, 2021
732021
Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance
ML Santos-Vijande, JÁ López-Sánchez, E Loredo, J Rudd, ...
Journal of Innovation & Knowledge 7 (2), 100174, 2022
682022
Social control in online communities of consumption: A framework for community management
O Sibai, K De Valck, AM Farrell, JM Rudd
Psychology & Marketing 32 (3), 250-264, 2015
682015
(Re) defining salesperson motivation: Current status, main challenges, and research directions
R Khusainova, A De Jong, N Lee, GW Marshall, JM Rudd
Journal of Personal Selling & Sales Management 38 (1), 2-29, 2018
642018
Political behavior does not (always) undermine strategic decision making: Theory and evidence
NG Shepherd, GP Hodgkinson, EA Mooi, S Elbanna, JM Rudd
Long Range Planning 53 (5), 101943, 2020
512020
Deciding fast: Examining the relationship between strategic decision speed and decision quality across multiple environmental contexts
NG Shepherd, EA Mooi, S Elbanna, JM Rudd
European Management Review 18 (2), 119-140, 2021
432021
המערכת אינה יכולה לבצע את הפעולה כעת. נסה שוב מאוחר יותר.
מאמרים 1–20