| Indonesia’s fight against COVID-19: the roles of local government units and community organisations M Pradana, N Rubiyanti, W S, I Hasbi, DG Utami Local Environment 25 (9), 741-743, 2020 | 50 | 2020 |
| Halal food purchase intention of Muslim students in Spain: testing the moderating effect of need-for-cognition M Pradana, A Wardhana, N Rubiyanti, S Syahputra, DG Utami Journal of Islamic Marketing 13 (2), 434-445, 2022 | 45 | 2022 |
| Pengaruh Perceived Usefulness, Perceived Ease Of Use, Dan Trust Terhadap Kepuasan Konsumen (Studi Pada Gojek Bandung) I Muflihhadi, RN Rubiyanti eProceedings of Management 3 (2), 2016 | 34 | 2016 |
| Developing halal consumer behavior and tourism studies: Recommendations for Indonesia and Spain CK Dewi, M Pradana, R Huertas-García, N Rubiyanti, S Syarifuddin Frontiers in Psychology 13, 863130, 2022 | 29 | 2022 |
| Pengaruh Harga, Promosi, Dan Kualitas Pelayanan Terhadap Loyalitas Konsumen Melalui Kepuasan Pelanggan E-commerce Shopee MD Fadli, RN Rubiyanti eProceedings of Management 8 (5), 2021 | 22 | 2021 |
| Pengaruh faktor pendorong dan penarik minat wisata halal ke luar negeri dengan religiusitas sebagai variabel moderator SR Muthmainnah, RN Rubiyanti | 21 | 2020 |
| Pengaruh konsentrasi paklobutrazol dan waktu aplikasi terhadap mawar batik (Rosa hybrida L.) N Rubiyanti, Y Rochayat Kultivasi 14 (1), 2015 | 20 | 2015 |
| Pengaruh brand ambassador terhadap minat beli Tiket. Com di Jawa Barat MF Isnan, RN Rubiyanti eProceedings of Management 8 (1), 2021 | 19 | 2021 |
| Analisis Kepuasan Pelanggan Berdasarkan Dimensi Servqual Menggunakan Metode Importance Performance Analysis: Studi Pada Indihome Witel Bandung I Mardiana, RN Rubiyanti Jurnal Ekonomi, Bisnis & Entrepreneurship 11 (1), 47-58, 2017 | 16 | 2017 |
| Pengaruh Brand Awareness, Perceived Quality, Dan Brand Loyalty Terhadap Keputusan Pembelian Berulang (studi Di Lakukan Pada Konsumen Produk Eiger Di Kota Bandung) DM Alvarez, RN Rubiyanti eProceedings of Management 8 (3), 2021 | 12 | 2021 |
| Analisis retail promotional mix dan pengaruhnya terhadap impuls buying serta peranan gender sebagai moderator pada marketplace di Indonesia F Oktafani, RN Rubiyanti, TG Saraswati SEIKO: Journal of Management & Business 4 (3), 403-412, 2022 | 11 | 2022 |
| Purchasing Behaviour: Mediating Roles of Brand Personality and Religiosity in the Purchase of Halal Cosmetics N Rubiyanti, Z Mohaidin, MA Murshid Global Journal Al-Thaqafah, 113, 2022 | 11 | 2022 |
| Pengaruh e-service quality terhadap e-customer loyalty dengan e-customer satisfaction sebagai variabel intervening (studi kasus pada pelanggan Traveloka di Bandung) MSY Fazria, RN Rubiyanti eProceedings of Management 6 (2), 2019 | 11 | 2019 |
| Pengaruh Store Atmosphere Terhadap Minat Pembelian Ulang Pada Jigoku Ramen Bandung PS Angger, R Nurafni Universitas Telkom Bandung, 2015 | 11 | 2015 |
| Measuring Indonesian young consumers’ halal purchase intention of foreign-branded food products M Pradana, N Rubiyanti, F Marimon Humanities and Social Sciences Communications 11 (1), 1-8, 2024 | 9 | 2024 |
| Pengaruh Produk, Harga, Promosi Dan Tempat Terhadap Proses Keputusan Pembelian Aice Es Krim Di Kota Bandung DR Tiurma, RN Rubiyanti eProceedings of Management 8 (1), 2021 | 9 | 2021 |
| The Linking of Brand Personality, Trust, Attitude and Purchase Intention of Halal Cosmetic in Indonesia; A Conceptual Paper N Rubiyanti, Z Mohaidin International Journal of Engineering & Technology 7 (4.38), 1292-1295, 2018 | 9 | 2018 |
| Pengaruh Store Atmosphere Terhadap Minat Beli Ulang Konsumen Pada Nom Nom Eatery Bandung Store Atmosphere Influence on Consumer Repurchase Interest At the Nom Nom Eatery Café … PP Azhari, RN Rubiyanti e-Proceeding of Management 3 (1), 512-516, 2016 | 9 | 2016 |
| Pengaruh Brand Image Dan Brand Ambassador TerhadapMinat Beli Produk Scarlett Whitening Di Jakarta MN Prisilia, N Rubiyanti eProceedings of Management 9 (3), 2022 | 8 | 2022 |
| The Effect of Brand Ambassador Towards Buyers Interest Tiket. Com of West Java MF Isnan, RN Rubiyanti e-Proceeding Manag 8 (1), 164-170, 2021 | 8 | 2021 |
Mahir PradanaTelkom Universityכתובת אימייל מאומתת בדומיין telkomuniversity.ac.id