| Enriching m-banking perceived value to achieve reuse intention J Prodanova, A Ciunova-Shuleska, N Palamidovska-Sterjadovska Marketing Intelligence & Planning 37 (6), 617-630, 2019 | 63 | 2019 |
| What drives m-banking clients to continue using m-banking services? A Ciunova-Shuleska, N Palamidovska-Sterjadovska, J Prodanova Journal of Business Research 139, 731-739, 2022 | 56 | 2022 |
| The impact of customer retention orientation and brand orientation on customer loyalty and financial performance in SMEs: Empirical evidence from a Balkan country A Ciunova-Shuleska, N Palamidovska-Sterjadovska, CN Osakwe, ... Journal of East European Management Studies, 83-104, 2017 | 37 | 2017 |
| Complementary impact of capabilities and brand orientation on SMBs performance A Ciunova-Shuleska, CN Osakwe, N Palamidovska-Sterjadovska Journal of Business Economics and Management 17 (6), 1270-1285, 2016 | 31 | 2016 |
| Brand orientation, brand-building behavior and brand identity in SMEs: an empirical evaluation CN Osakwe, N Palamidovska-Sterjadovska, M Mihajlov, ... Marketing Intelligence & Planning 38 (7), 813-828, 2020 | 28 | 2020 |
| An integrated model of customer loyalty in the Macedonian mobile service market N Palamidovska-Sterjadovska Technická univerzita v Liberci, 2017 | 20 | 2017 |
| Model of satisfaction involving affect and personality traits A Ciunova-Shuleska, N Palamidovska-Sterjadovska Eurasian Business Review 9 (4), 485-500, 2019 | 14 | 2019 |
| ASSESSING YOUNG ADULTS’ATTITUDES TOWARD ONLINE SHOPPING IN THE REPUBLIC OF MACEDONIA A Ciunova-Shuleska, M Grishin, N Palamidovska Ekonomski pregled 62 (12), 752-772, 2011 | 12 | 2011 |
| Reflections on the emigration aspirations of young, educated people in small Balkan countries: a qualitative analysis of reasons to leave or stay in North Macedonia KA Parker, EB Hester, SA Geegan, A Ciunova-Shuleska, ... Central and Eastern European Migration Review 11 (1), 65-84, 2022 | 11 | 2022 |
| Corporate social responsibility communication in Western Balkans banking industry: a comparative study N Levkov, N Palamidovska-Sterjadovska Management Research and Practice 11 (3), 18-30, 2019 | 7 | 2019 |
| What drives liking different brand-related social media content? A Ciunova-Shuleska, N Palamidovska-Sterjadovska, ... Marketing Intelligence & Planning 40 (4), 542-556, 2022 | 6 | 2022 |
| An empirical assessment of service quality in the context of travel agencies in the Republic of Macedonia A Ciunova-Shuleska, N Palamidovska, M Grishin Market-Tržište 25 (1), 21-36, 2013 | 6 | 2013 |
| Why do customers value m-banking apps? A stimulus-organism-response perspective N Palamidovska-Sterjadovska, J Prodanova, A Ciunova-Shuleska Spanish Journal of Marketing-ESIC 28 (4), 481-499, 2024 | 5 | 2024 |
| The evolution of customer engagement in the digital era for business: A review and future research agenda T Rasul, S Nair, N Palamidovska-Sterjadovska, WJ Ladeira, FO Santini, ... Journal of Global Scholars of Marketing Science 34 (3), 325-348, 2024 | 5 | 2024 |
| To comment or not? The role of brand-related content type on social media A Ciunova-Shuleska, N Palamidovska-Sterjadovska, ... Economic research-Ekonomska istraživanja 37 (1), 2024 | 4 | 2024 |
| INCENTIVES FOR SOCIAL MEDIA USERS’ENGAGEMENT TO DIFFERENT BRAND-RELATED CONTENT TYPES N Palamidovska-Sterjadovska, A Ciunova-Shuleska ECONOMIC AND BUSINESS TRENDS SHAPING THE FUTURE, 438, 2020 | 3 | 2020 |
| The experience economy approach—An empirical examination in wine industry E Brzovska, N Palamidovska-Sterjadovska, Đ Ozretić Došen 1st International Scientific Conference on" Economic and Business Trends …, 2020 | 2 | 2020 |
| Young People’S Attitudes Toward Mobile Phones in the Republic Of Macedonia AC Shuleska, M Grishin, N Palamidovska Economic research-Ekonomska istraživanja 25 (4), 1067-1078, 2012 | 2 | 2012 |
| Developing an instrument for measuring banking service quality N Palamidovska-Sterjadovska Economic and Social Development: Book of Proceedings, 448-457, 2017 | 1 | 2017 |
| Perception and Intention for Buying Private Label in Particular Product Categories Among Macedonian Consumers E Brzovska, N Palamidovska-Sterjadovska International journal of multidisciplinarity in business and science 3 (3 …, 2017 | 1 | 2017 |
