| Relationship between workplace spirituality, organizational justice and mental health: mediation role of employee engagement PK Sharma, R Kumra Journal of Advances in Management Research 17 (5), 627-650, 2020 | 155 | 2020 |
| Relationship between mindfulness, depression, anxiety and stress: Mediating role of self-efficacy PK Sharma, R Kumra Personality and Individual Differences 186, 111363, 2022 | 124 | 2022 |
| Consumer behaviour R Kumra Global Media, 2006 | 96 | 2006 |
| Determinants of consumer acceptance of m-commerce A Malik, R Kumra, V Srivastava South Asian Journal of Management 20 (2), 102-126, 2013 | 87 | 2013 |
| Service Quality in Rural Tourism: A Prescriptive Approach R Kumra Conference on Tourism in India – Challenges Ahead,, 424-431, 2008 | 85 | 2008 |
| Trust and its determinants in internet banking: A study of private sector banks in India 1 R Kumra, RK Mittal, L Gunupudi Information Systems, 141-158, 2019 | 59 | 2019 |
| Game on! A state-of-the-art overview of doing business with gamification W Sharma, WM Lim, S Kumar, A Verma, R Kumra Technological Forecasting and Social Change 198, 122988, 2024 | 48 | 2024 |
| Open book practices in buyer‐supplier relationships in India R Kumra, H Agndal, U Nilsson Journal of Business & Industrial Marketing 27 (3), 196-210, 2012 | 39 | 2012 |
| Proactive market orientation and innovation in India: The moderating role of intrafirm causal ambiguity C Lakshman, R Kumra, A Adhikari Journal of Management & Organization 23 (1), 116-135, 2017 | 37 | 2017 |
| Examining the mediating role of work engagement on the relationship between workplace mindfulness and organizational justice and its association with well-being PK Sharma, R Kumra South Asian Journal of Business Studies 11 (2), 129-148, 2022 | 34 | 2022 |
| Factors Affecting BoP Producer Intention to Use P2P Lending Platforms in India R Kumra, A Khalek, T Samanta Journal of Global Marketing, 2021 | 32 | 2021 |
| e-CRM in Indian banks RK Mittal, R Kumra Delhi Business Review 2 (1), 1-6, 2001 | 25 | 2001 |
| Understanding consumer motivation to share IoT products data S Bhatnagar, R Kumra Journal of Indian Business Research 12 (1), 5-22, 2020 | 24 | 2020 |
| Children in the digital world: exploring the role of parental–child attachment features in excessive online gaming A Malik, AP Nanda, R Kumra Young Consumers 21 (3), 335-350, 2020 | 23 | 2020 |
| Base of the pyramid producers’ constraints: An integrated review and research agenda K Avinash, Rajeev, Kumra: Ramendra Singh Journal of Business Research 140 (February 2022), Pages 115-129, 2022 | 22 | 2022 |
| Drivers, barriers, and facilitators of entrepreneurship at BoP: review, conceptual framework and research agenda A Kumar, R Kumra, R Singh Journal of Macromarketing 42 (3), 381-413, 2022 | 20 | 2022 |
| Unraveling religious advertisements’ effectiveness in a multi-religious society R Kumra, M Parthasarathy, S Anis Journal of Indian Business Research 8 (2), 122-142, 2016 | 11 | 2016 |
| Customer complaint behavior and triggers: A qualitative study R Kumar IIMS Journal of Management Science 1 (1), 38-45, 2010 | 11 | 2010 |
| Television viewing and conspicuous consumption of households: evidence from India A Kumar, R Kumra Journal of Consumer Marketing 38 (3), 272-281, 2021 | 10 | 2021 |
| Two decades of mobile payment research: A systematic review using the TCCM approach CK Behera, R Kumra International Journal of Consumer Studies 48 (1), 2024 | 9 | 2024 |
