| The social media balancing act: Testing the use of a balanced self-presentation strategy for politicians using twitter J Colliander, B Marder, LL Falkman, J Madestam, E Modig, S Sagfossen Computers in Human Behavior 74, 277-285, 2017 | 90 | 2017 |
| The consumer experience: The impact of supplier effort and consumer effort on customer satisfaction M Söderlund, S Sagfossen Journal of Retailing and Consumer Services 39, 219-229, 2017 | 77 | 2017 |
| What makes NFTs valuable to consumers? Perceived value drivers associated with NFTs liking, purchasing, and holding T Yilmaz, S Sagfossen, C Velasco Journal of Business Research 165, 114056, 2023 | 55 | 2023 |
| The depicted service employee in marketing communications: an empirical assessment of the impact of facial happiness M Söderlund, S Sagfossen Journal of Retailing and Consumer Services 38, 186-193, 2017 | 31 | 2017 |
| The allure of the bottle as a package: an assessment of perceived effort in a packaging context M Söderlund, J Colliander, J Karsberg, KT Liljedal, E Modig, S Rosengren, ... Journal of Product & Brand Management 26 (1), 91-100, 2017 | 25 | 2017 |
| The consumer experience and the absorbing story M Söderlund, S Sagfossen Nordic Journal of Business 64 (2), 103-118, 2015 | 16 | 2015 |
| Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads? Why Advertisers Should Consider Consumers’ Physical Activity when Planning Ad Campaigns M Dahlen, J Karsberg, S Sagfossen, H Thorbjørnsen, F Lange Journal of Advertising Research 60 (4), 417-425, 2020 | 3 | 2020 |
| Live versus digital: Three scenarios for how COVID-19 will change the experience industries C Laurell, S Sagfossen Sweden through the crisis, 275-282, 2020 | 1 | 2020 |
| The Embodied Retail Consumer: Physical Effort in Shopping-related Tasks and Its Impact on Reactions to Messages S Sagfossen, M Söderlund, CP Ahlbom Advances in Advertising Research IX: Power to Consumers, 303-316, 2018 | 1 | 2018 |
| A for Effort: Consumer Responses to Own and Others’ Effort S Sagfossen Stockholm School of Economics, 2020 | | 2020 |
| Stealing from the Rich SH Szugalski, J Colliander, M Söderlund, S Sagfossen Advances in Consumer Research 45, 1003-1003, 2017 | | 2017 |
| Det var bättre förr!”–eller hur var det egentligen? S Sagfossen Marknadsföring och påverkan på konsumenten, 235-250, 2014 | | 2014 |
| Live versus digital C Laurell, S Sagfossen | | |
