| Impulse buying and variety seeking: A trait-correlates perspective P Sharma, B Sivakumaran, R Marshall Journal of Business research 63 (3), 276-283, 2010 | 830 | 2010 |
| Impact of store environment on impulse buying behavior G Mohan, B Sivakumaran, P Sharma European Journal of marketing 47 (10), 1711-1732, 2013 | 816 | 2013 |
| Store environment's impact on variety seeking behavior G Mohan, B Sivakumaran, P Sharma Journal of Retailing and Consumer Services 19 (4), 419-428, 2012 | 154 | 2012 |
| Comparison of perceived acquisition value sought by online second-hand and new goods shoppers AG Fernando, B Sivakumaran, L Suganthi European Journal of Marketing 52 (7/8), 1412-1438, 2018 | 119 | 2018 |
| Exploring impulse buying in services: toward an integrative framework P Sharma, B Sivakumaran, R Marshall Journal of the Academy of Marketing Science 42, 154-170, 2014 | 116 | 2014 |
| Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework P Sharma, B Sivakumaran, R Marshall Journal of Marketing Management 26 (5-6), 473-494, 2010 | 114 | 2010 |
| Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation N Bandyopadhyay, B Sivakumaran, S Patro, RS Kumar Journal of Retailing and Consumer Services 61, 102532, 2021 | 108 | 2021 |
| Information search behaviour among new car buyers: A two-step cluster analysis SM Satish, S Bharadhwaj IIMB Management Review 22 (1-2), 5-15, 2010 | 93 | 2010 |
| If you blog, will they follow? Using online media to set the agenda for consumer concerns on “greenwashed” environmental claims AG Fernando, L Suganthi, B Sivakumaran Journal of Advertising 43 (2), 167-180, 2014 | 91 | 2014 |
| Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness P Sharma, B Sivakumaran, R Marshall European Journal of Marketing 48 (5/6), 1159-1179, 2014 | 75 | 2014 |
| Service failure and recovery in B2B markets–a morphological analysis AJ Baliga, V Chawla, LS Ganesh, B Sivakumaran Journal of Business Research 131, 763-781, 2021 | 73 | 2021 |
| Does loyalty matter? Impact of brand loyalty and sales promotion on brand equity J Joseph, B Sivakumaran, S Mathew Journal of Promotion Management 26 (4), 524-543, 2020 | 69 | 2020 |
| Understanding the psychological benefits in organic consumerism: An empirical exploration K Boobalan, GS Nachimuthu, B Sivakumaran Food Quality and Preference 87, 104070, 2021 | 66 | 2021 |
| Nature of green advertisements in India: are they greenwashed? AG Fernando, B Sivakumaran, L Suganthi Asian Journal of Communication 24 (3), 222-241, 2014 | 59 | 2014 |
| Deliberate self-indulgence versus involuntary loss of self-control: toward a robust cross-cultural consumer impulsiveness scale P Sharma, B Sivakumaran, R Marshall Journal of International Consumer Marketing 23 (3-4), 229-245, 2011 | 52 | 2011 |
| Nostalgia: A review, propositions, and future research agenda E Srivastava, B Sivakumaran, SS Maheswarappa, J Paul Journal of Advertising 52 (4), 613-632, 2023 | 49 | 2023 |
| Investigating impulse buying and variety seeking: Towards a general theory of hedonic purchase behaviors P Sharma, B Sivakumaran Assessing the Different Roles of Marketing Theory and Practice in the Jaws …, 2014 | 46 | 2014 |
| The moderating role of sales experience in adaptive selling, customer orientation and job satisfaction in a unionized setting H RM, B Sivakumaran, J Jacob Journal of Business & Industrial Marketing 34 (8), 1724-1735, 2019 | 44 | 2019 |
| Message involvement and attitude towards green advertisements AG Fernando, B Sivakumaran, L Suganthi Marketing Intelligence & Planning 34 (6), 863-882, 2016 | 40 | 2016 |
| Nostalgic advertising in India: a content analysis of Indian TV advertisements E Srivastava, SS Maheswarappa, B Sivakumaran Asia Pacific Journal of Marketing and Logistics 29 (1), 47-69, 2017 | 39 | 2017 |
L SuganthiProfessor of Management Studies, College of Engineering, Guindy, Anna University, Chennai.כתובת אימייל מאומתת בדומיין annauniv.edu
