| Hungry for money: The desire for caloric resources increases the desire for financial resources and vice versa B Briers, M Pandelaere, S Dewitte, L Warlop Psychological science 17 (11), 939-943, 2006 | 269 | 2006 |
| How to make a 29% increase look bigger: The unit effect in option comparisons M Pandelaere, B Briers, C Lembregts Journal of Consumer Research 38 (2), 308-322, 2011 | 248 | 2011 |
| A wallet full of calories: The effect of financial dissatisfaction on the desire for food energy B Briers, S Laporte Journal of Marketing Research 50 (6), 767-781, 2013 | 115 | 2013 |
| Adding exchange to charity: a reference price explanation B Briers, M Pandelaere, L Warlop Journal of Economic Psychology 28 (1), 15-30, 2007 | 74 | 2007 |
| The unhealthy= tasty belief is associated with BMI through reduced consumption of vegetables: A cross-national and mediational analysis B Briers, YE Huh, E Chan, A Mukhopadhyay Appetite 150, 104639, 2020 | 46 | 2020 |
| It’s the end of the competition: When social comparison is not always motivating for goal achievement E Chan, B Briers Journal of Consumer Research 46 (2), 351-370, 2019 | 40 | 2019 |
| Cognitive load has negative after effects on consumer decision making S Dewitte, M Pandelaere, B Briers, L Warlop DTEW Research Report 0545 545, 1-22, 2005 | 35 | 2005 |
| Numerosity and consumer behavior R Adaval Journal of Consumer Research 39 (5), xi-xiv, 2013 | 33 | 2013 |
| Better think before agreeing twice: Mere agreement: A similarity-based persuasion mechanism M Pandelaere, B Briers, S Dewitte, L Warlop International Journal of Research in Marketing 27 (2), 133-141, 2010 | 26 | 2010 |
| Similarity as a double-edged sword: The positive and negative effects of showcasing similar previous winners on perceived likelihood of winning in sweepstakes S Laporte, B Briers Journal of Consumer Research 45 (6), 1331-1349, 2019 | 19 | 2019 |
| Countering the scrooge in each of us: on the marketing of cooperative behavior B Barbara Leuven, KU Leuven, Faculteit Economische en Toegepaste Economische Wetenschappen, 2006 | 17 | 2006 |
| Geld macht einsam M Spitzer Nervenheilkunde 26 (03), 119-124, 2007 | 12 | 2007 |
| Hungry for money: On the exchangeability of financial and caloric resources B Briers, M Pandelaere, S Dewitte, L Warlop Psychological Science 17, 939-943, 2006 | 9 | 2006 |
| Intergenerational effects of lay beliefs: how parents’ unhealthy= tasty intuition influences their children’s food consumption and body mass index B Briers, YE Huh, E Chan, A Mukhopadhyay Journal of Consumer Research 50 (6), 1074-1096, 2024 | 7 | 2024 |
| The Effects of Temperature Cues on Food Intake B Briers, D Lerouge BUILDING CONNECTIONS 39, 658, 2011 | 6 | 2011 |
| Numerosity and Consumer Behavior A Rashmi, P Mario, B Rajesh, M Ashwani, ZY Charles, B Barbara, ... Journal of Consumer Research 39 (5), xi-xiv, 2013 | 5 | 2013 |
| L. Warlop (2005): Cognitive Load Has Negative After Effects on Consumer Decision-making S Dewitte, M Pandelaere, B Briers Working paper, Katholieke Universiteit Leuven, 0 | 5 | |
| The visual analogue scale as a child-friendly measure of the unhealthy= tasty intuition J D'hondt, B Briers Appetite 192, 107098, 2024 | 4 | 2024 |
| How to Make a 29% Increase Look Bigger: Numerosity Effects in Option Comparisons M Pandelaere, B Briers Working Papers of Faculty of Economics and Business Administration, Ghent …, 2011 | 4 | 2011 |
| E-zines silence the brand detractors B Briers, S Dewitte, J Van den Bergh Journal of Advertising Research 46 (2), 199-208, 2006 | 4 | 2006 |
