| Does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study S Bandyopadhyay, M Martell Journal of retailing and consumer services 14 (1), 35-44, 2007 | 854 | 2007 |
| Is television advertising good for children? Areas of concern and policy implications S Bandyopadhyay, G Kindra, L Sharp International Journal of Advertising 20 (1), 89-116, 2001 | 124 | 2001 |
| The profit benefits of bundle pricing of complementary products R Yan, S Bandyopadhyay Journal of Retailing and Consumer Services 18 (4), 355-361, 2011 | 105 | 2011 |
| Advertising competition under consumer inertia B Banerjee, S Bandyopadhyay Marketing Science 22 (1), 131-144, 2003 | 105 | 2003 |
| Thinking critically about critical thinking: Assessing critical thinking of business students using multiple measures S Bandyopadhyay, J Szostek Journal of Education for Business 94 (4), 259-270, 2019 | 91 | 2019 |
| Does brand loyalty influence double jeopardy? A theoretical and empirical study S Bandyopadhyay, K Gupta, L Dube Journal of product & brand management 14 (7), 414-423, 2005 | 86 | 2005 |
| Developing and validating affinity: A new scale to measure consumer affinity toward foreign countries N Wongtada, G Rice, SK Bandyopadhyay Journal of International Consumer Marketing 24 (3), 147-167, 2012 | 78 | 2012 |
| A country of origin analysis of foreign products by Indian consumers S Bandyopadhyay, B Banerjee Journal of International Consumer Marketing 15 (2), 85-109, 2003 | 70 | 2003 |
| Developing a framework to improve retail category management through category captain arrangements S Bandyopadhyay, A Rominger, S Basaviah Journal of Retailing and Consumer Services 16 (4), 315-319, 2009 | 54 | 2009 |
| How a cost-effective social media plan can make a difference for small businesses S Bandyopadhyay Journal of the Indiana Academy of the Social Sciences 19 (1), 4, 2016 | 50 | 2016 |
| Measuring the impact of inter‐attitudinal conflict on consumer evaluations of foreign products S Bandyopadhyay, N Wongtada, G Rice Journal of Consumer Marketing 28 (3), 211-224, 2011 | 50 | 2011 |
| Contemporary issues in social media marketing B Rishi, S Bandyopadhyay Routledge, 2018 | 48 | 2018 |
| WeChat mobile-payment-based smart retail customer experience: an integrated framework Y Sun, W Xue, S Bandyopadhyay, D Cheng Information Technology and Management 23 (2), 77-94, 2022 | 39 | 2022 |
| A dynamic model of cross-category competition: theory, tests and applications S Bandyopadhyay Journal of Retailing 85 (4), 468-479, 2009 | 38 | 2009 |
| Incorporating balance of power in channel decision structure: Theory and empirical application S Bandyopadhyay, S Divakar Journal of Retailing and Consumer Services 6 (2), 79-89, 1999 | 35 | 1999 |
| How academic libraries can leverage social networking to popularize their services: An empirical study L Booker, S Bandyopadhyay Journal of the Indiana Academy of the Social Sciences 16 (2), 12, 2017 | 28* | 2017 |
| How Academic Libraries can Leverage Social Networking Sites to Popularize their Services L Booker, S Bandyopadhyay Journal of the Indiana Association of Social Science 16 (2, Fall-Winter …, 2013 | 28* | 2013 |
| Ethnicity matters: The experiences of minority groups in public health programs PHD Manoj Pardasani, S Bandyopadhyay Journal of cultural diversity 21 (3), 90, 2014 | 27 | 2014 |
| Comparing double jeopardy effects at the behavioral and attitudinal levels S Bandyopadhyay, K Gupta Journal of Product & Brand Management 13 (3), 180-191, 2004 | 27 | 2004 |
| A critical review of online affiliate models S Bandyopadhyay, J Wolfe, R Kini Journal of Academy of Business and Economics, 2009 | 23 | 2009 |
Nittaya WongtadaNational Institute of Development Administrationכתובת אימייל מאומתת בדומיין nida.ac.th