| Digital technologies: tensions in privacy and dataโ S Quach, P Thaichon, KD Martin, S Weaven, RW Palmatierโ Journal of the Academy of Marketing Science 50 (6), 1299-1323, 2022โ | 446 | 2022 |
| Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intentionโ A Vahdat, A Alizadeh, S Quach, N Hamelinโ Australasian Marketing Journal 29 (2), 187-197, 2021โ | 399 | 2021 |
| A metaโanalysis of customer engagement behaviourโ M Barari, M Ross, S Thaichon, J Surachartkumtonkunโ International Journal of Consumer Studies 45 (4), 457-477, 2021โ | 298 | 2021 |
| From connoisseur luxury to mass luxury: Value co-creation and co-destruction in the online environmentโ S Quach, P Thaichonโ Journal of Business Research 81, 163-172, 2017โ | 260 | 2017 |
| Antecedents and consequences of panic buying: The case of COVIDโ19โ C Prentice, S Quach, P Thaichonโ International Journal of Consumer Studies, 2021โ | 253 | 2021 |
| Surviving an economic downturn: Dynamic capabilities of SMEsโ S Weaven, S Quach, P Thaichon, L Frazer, K Billot, D Graceโ Journal of Business Research 128, 109-123, 2021โ | 219 | 2021 |
| Service integration in omnichannel retailing and its impact on customer experienceโ S Quach, M Barari, DV Moudrรฝ, K Quachโ Journal of Retailing and Consumer Services 65, 102267, 2022โ | 213 | 2022 |
| Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailingโ JH Cheah, XJ Lim, H Ting, Y Liu, S Quachโ Journal of Retailing and Consumer Services 65, 102242, 2022โ | 197 | 2022 |
| The development of service quality dimensions for internet service providers: Retaining customers of different usage patternsโ P Thaichon, A Lobo, C Prentice, TN Quachโ Journal of Retailing and Consumer Services 21 (6), 1047-1058, 2014โ | 197 | 2014 |
| Internet service providers' service quality and its effect on customer loyalty of different usage patternsโ TN Quach, P Thaichon, C Jebarajakirthyโ Journal of Retailing and Consumer services 29, 104-113, 2016โ | 174 | 2016 |
| Hybrid sales structures in the age of e-commerceโ P Thaichon, J Surachartkumtonkun, S Quach, S Weaven, RW Palmatierโ Journal of Personal Selling & Sales Management 38 (3), 277-302, 2018โ | 173 | 2018 |
| The relationship between service quality, satisfaction, trust, value, commitment and loyalty of Internet service providers' customersโ P Thaichon, TN Quachโ Journal of Global Scholars of Marketing Science 25 (4), 295-313, 2015โ | 171 | 2015 |
| The effect of AI quality on customer experience and brand relationshipโ TM Nguyen, S Quach, P Thaichonโ Journal of Consumer Behaviour 21 (3), 481-493, 2022โ | 117 | 2022 |
| The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual reviewโ NS Jayawardena, P Thaichon, S Quach, A Razzaq, A Behlโ Journal of Business Research 160, 113739, 2023โ | 116 | 2023 |
| Online relationship marketing: evolution and theoretical insights into online relationship marketingโ P Thaichon, G Liyanaarachchi, S Quach, S Weaven, Y Buโ Marketing Intelligence & Planning 38 (6), 676-698, 2020โ | 102 | 2020 |
| Dark motives-counterfeit purchase framework: Internal and external motives behind counterfeit purchase via digital platformsโ P Thaichon, S Quachโ Journal of Retailing and Consumer Services 33, 82-91, 2016โ | 96 | 2016 |
| The effects of service quality on internet service provider customersโ behaviour: A mixed methods studyโ TN Quach, C Jebarajakirthy, P Thaichonโ Asia Pacific Journal of Marketing and Logistics 28 (3), 435-463, 2016โ | 81 | 2016 |
| Toward a theory of outside-in marketing: Past, present, and futureโ S Quach, P Thaichon, JY Lee, S Weaven, RW Palmatierโ Industrial marketing management 89, 107-128, 2020โ | 79 | 2020 |
| From marketing communications to brand management: Factors influencing relationship quality and customer retentionโ P Thaichon, TN Quachโ Journal of Relationship Marketing 14 (3), 197-219, 2015โ | 74 | 2015 |
| Effective online engagement strategies through gamification: A systematic literature review and a future research agendaโ NS Jayawardena, M Ross, S Quach, A Behl, M Guptaโ Journal of Global Information Management (JGIM) 30 (5), 1-25, 2021โ | 61 | 2021 |
Park Thaichon ๐University of Southern Queenslandืืชืืืช ืืืืืื ืืืืืชืช ืืืืืืื griffith.edu.au