| Getting too personal: Reactance to highly personalized email solicitations TB White, DL Zahay, H Thorbjørnsen, S Shavitt Marketing Letters 19, 39-50, 2008 | 568 | 2008 |
| Branding co-creation with members of online brand communities N Hajli, M Shanmugam, S Papagiannidis, D Zahay, MO Richard Journal of business research 70, 136-144, 2017 | 490 | 2017 |
| Social media marketing: A strategic approach MS Barker, D Barker, NF Bormann, KE Neher, D Zahay South-Western Cengage Learning, 2013 | 429 | 2013 |
| Internet marketing: Integrating online and offline strategies ML Roberts, DL Zahay McGraw-Hill/Irwin, 2003 | 361 | 2003 |
| Sources, uses, and forms of data in the new product development process D Zahay, A Griffin, E Fredericks Industrial Marketing Management 33 (7), 657-666, 2004 | 261 | 2004 |
| Customer learning processes, strategy selection, and performance in business‐to‐business service firms D Zahay, A Griffin Decision Sciences 35 (2), 169-203, 2004 | 220 | 2004 |
| Organizational learning and CRM success: a model for linking organizational practices, customer data quality, and performance JW Peltier, D Zahay, DR Lehmann Journal of interactive marketing 27 (1), 1-13, 2013 | 201 | 2013 |
| Marketing strategy selection, marketing metrics, and firm performance D Zahay, A Griffin Journal of Business & Industrial Marketing 25 (2), 84-93, 2010 | 148 | 2010 |
| The role of learning and technical capabilities in predicting adoption of B2B technologies DL Zahay, RB Handfield Industrial Marketing Management 33 (7), 627-641, 2004 | 142 | 2004 |
| The role of transactional versus relational data in IMC programs: Bringing customer data together D Zahay, J Peltier, DE Schultz, A Griffin Journal of advertising research 44 (1), 3-18, 2004 | 137 | 2004 |
| Digital marketing management: A handbook for the current (or future) CEO D Zahay business expert press, 2020 | 126 | 2020 |
| The marketing organization’s journey to become data-driven DS Johnson, L Muzellec, D Sihi, D Zahay Journal of Research in Interactive Marketing 13 (2), 162-178, 2019 | 94 | 2019 |
| Managerial perspectives on crowdsourcing in the new product development process D Zahay, N Hajli, D Sihi Industrial Marketing Management 71, 41-53, 2018 | 83 | 2018 |
| Advancing research in digital and social media marketing D Zahay Journal of Marketing Theory and Practice 29 (1), 125-139, 2021 | 72 | 2021 |
| Information Use in New Product Development: An Initial Exploratory Empirical Investigation in the Chemical Industry* D Zahay, A Griffin, E Fredericks Journal of Product Innovation Management 28 (4), 485-502, 2011 | 64 | 2011 |
| Interactive strategy formation: Organizational and entrepreneurial factors related to effective customer information systems practices in B2B firms DL Zahay, J Peltier Industrial marketing management 37 (2), 191-205, 2008 | 64 | 2008 |
| Information antecedents of personalisation and customisation in business-to-business service markets D Zahay, A Griffin Journal of Database Marketing & Customer Strategy Management 10, 255-271, 2003 | 58 | 2003 |
| Understanding Why Marketing Doesn't Use the Corporate Data Warehouse for CRM Applications FC Payton, D Zahay Journal of Database Marketing & Customer Strategy Management 10 (4), 315-326, 2003 | 54 | 2003 |
| Building the foundation for customer data quality in CRM systems for financial services firms D Zahay, J Peltier, AS Krishen Journal of Database Marketing & Customer Strategy Management 19, 5-16, 2012 | 50 | 2012 |
| Organizational processes for B2B services IMC data quality D Zahay, J Peltier, A S. Krishen, D E. Schultz Journal of Business & Industrial Marketing 29 (1), 63-74, 2014 | 47 | 2014 |
James (Jimmy) W. PeltierArno Kleimenhagen Endowed Chair of Marketing and Sales, University of Wisconsin-Whitewaterכתובת אימייל מאומתת בדומיין uww.edu