עקוב אחר
Supawat Meeprom
Supawat Meeprom
PhD in Marketing and Event, Macquarie University
כתובת אימייל מאומתת בדומיין kku.ac.th
כותרת
צוטט על ידי
צוטט על ידי
שנה
Examining the effect of perceived quality of authentic souvenir product, perceived value, and satisfaction on customer loyalty
C Suttikun, S Meeprom
Cogent Business & Management 8 (1), 1976468, 2021
822021
Investigating the perceived quality of a special event and its influence on perceived value and behavioural intentions in a special event in Thailand
S Meeprom, T Silanoi
International Journal of Event and Festival Management 11 (3), 337-355, 2020
642020
Unpacking the role of self-congruence, attendee engagement and emotional attachment in cultural events
S Meeprom, P Fakfare
International Journal of Event and Festival Management 12 (4), 399-417, 2021
322021
Consumer experience co-creation in speciality coffee through social media sharing: its antecedents and consequences
T Silanoi, S Meeprom, P Jaratmetakul
International Journal of Quality and Service Sciences, https://doi.org/10 …, 2022
292022
Antecedents of Tourist Loyalty in Health and Wellness Tourism: The Impact of Travel Motives, Perceived Service Quality and Satisfaction
W Thawornwiriyatrakul, S Meeprom
International Journal of Innovation, Creativity, and Change 10 (5), 1-16, 2020
262020
Does knowledge management practice produce accounting employee productivity in the tourism business in Thailand?
U Ritsri, S Meeprom
Anatolia 31 (1), 99-110, 2020
252020
Cannabis-infused food: Uncovering effective conditions for achieving well-being perception and choice behavior among young adult consumers
S Meeprom, P Sathatip, C Leruksa, N Manosuthi, P Fakfare
Food Quality and Preference 109, 104915, 2023
232023
The effect of the COVID-19 outbreak on hospitality and tourism stock returns in Thailand
S Chancharat, S Meeprom
Anatolia 33 (4), 564-575, 2022
212022
Understanding motives for attending charity sport events in Thailand
S Meeprom, W Dansiri
Consumer Behavior in Tourism and Hospitality, 2020
182020
Exploring multifaceted pathways: Understanding behavioral formation in green tourism selection through fsQCA
N Manosuthi, S Meeprom, C Leruksa
Journal of Travel & Tourism Marketing 41 (4), 640-658, 2024
132024
Beyond factors: IGSCA-SEM’S application in the Context of cannabis tourism
C Leruksa, P Sathatip, S Meeprom
ABAC JOURNAL 43 (4), 1-29, 2023
132023
Blended learning: Examining must-have, hybrid, and value-added quality attributes of hospitality and tourism education
S Meeprom, P Fakfare
Journal of Hospitality & Tourism Education 36 (4), 281-295, 2024
122024
Creating Memorable Experiences of Cultural Hallmark Event in Thailand
W Chiengkul, S Meeprom, H Getnet
Tourism and Hospitality Research 23 (2), 141-154, 2023
122023
The impact of diversification strategies and operational capabilities on financial performance in Thai professional service firms
U Thirathon, S Meeprom
International Journal of Business and Administrative Studies 6 (1), 21, 2020
112020
Building health and wellness service experience extension: a case study of Bangkok, Thailand
S Meeprom, S Chancharat
Sustainability 14 (18), 11691, 2022
92022
Examining the effect of consumer experience on co-creation and loyalty for healthy meat consumption
S Meeprom, P Jaratmetakul, W Boonkum
Frontiers in Sustainable Food Systems 7, 1123984, 2023
82023
A Motive-Based Segmentation of Special Event Visitors Interacting in Cultural Events
S Meeprom
Event Management 26 (5), 1161-1173, 2022
82022
Examining the Effect of Tourists’ Motivation and Satisfaction towards NAKHONCHAIBURIN Tourism Cluster
S Meeprom, T Charoenrat
Development Economic Review 13 (1), 42-62, 2019
82019
AI- and Employee-Based Customer Services in Restaurants: Customer Engagement Leading to Loyalty During the Covid-19 Pandemic
S Meeprom, C Suttikun
ABAC JOURNAL 44 (2), 1-16, 2024
72024
Unlocking the role of proactive motivational processes in driving customer engagement with special events in Thailand
S Meeprom
Macquarie University, 2019
32019
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מאמרים 1–20