Examining the effect of perceived quality of authentic souvenir product, perceived value, and satisfaction on customer loyalty C Suttikun, S Meeprom Cogent Business & Management 8 (1), 1976468, 2021 | 82 | 2021 |
Investigating the perceived quality of a special event and its influence on perceived value and behavioural intentions in a special event in Thailand S Meeprom, T Silanoi International Journal of Event and Festival Management 11 (3), 337-355, 2020 | 64 | 2020 |
Unpacking the role of self-congruence, attendee engagement and emotional attachment in cultural events S Meeprom, P Fakfare International Journal of Event and Festival Management 12 (4), 399-417, 2021 | 32 | 2021 |
Consumer experience co-creation in speciality coffee through social media sharing: its antecedents and consequences T Silanoi, S Meeprom, P Jaratmetakul International Journal of Quality and Service Sciences, https://doi.org/10 …, 2022 | 29 | 2022 |
Antecedents of Tourist Loyalty in Health and Wellness Tourism: The Impact of Travel Motives, Perceived Service Quality and Satisfaction W Thawornwiriyatrakul, S Meeprom International Journal of Innovation, Creativity, and Change 10 (5), 1-16, 2020 | 26 | 2020 |
Does knowledge management practice produce accounting employee productivity in the tourism business in Thailand? U Ritsri, S Meeprom Anatolia 31 (1), 99-110, 2020 | 25 | 2020 |
Cannabis-infused food: Uncovering effective conditions for achieving well-being perception and choice behavior among young adult consumers S Meeprom, P Sathatip, C Leruksa, N Manosuthi, P Fakfare Food Quality and Preference 109, 104915, 2023 | 23 | 2023 |
The effect of the COVID-19 outbreak on hospitality and tourism stock returns in Thailand S Chancharat, S Meeprom Anatolia 33 (4), 564-575, 2022 | 21 | 2022 |
Understanding motives for attending charity sport events in Thailand S Meeprom, W Dansiri Consumer Behavior in Tourism and Hospitality, 2020 | 18 | 2020 |
Exploring multifaceted pathways: Understanding behavioral formation in green tourism selection through fsQCA N Manosuthi, S Meeprom, C Leruksa Journal of Travel & Tourism Marketing 41 (4), 640-658, 2024 | 13 | 2024 |
Beyond factors: IGSCA-SEM’S application in the Context of cannabis tourism C Leruksa, P Sathatip, S Meeprom ABAC JOURNAL 43 (4), 1-29, 2023 | 13 | 2023 |
Blended learning: Examining must-have, hybrid, and value-added quality attributes of hospitality and tourism education S Meeprom, P Fakfare Journal of Hospitality & Tourism Education 36 (4), 281-295, 2024 | 12 | 2024 |
Creating Memorable Experiences of Cultural Hallmark Event in Thailand W Chiengkul, S Meeprom, H Getnet Tourism and Hospitality Research 23 (2), 141-154, 2023 | 12 | 2023 |
The impact of diversification strategies and operational capabilities on financial performance in Thai professional service firms U Thirathon, S Meeprom International Journal of Business and Administrative Studies 6 (1), 21, 2020 | 11 | 2020 |
Building health and wellness service experience extension: a case study of Bangkok, Thailand S Meeprom, S Chancharat Sustainability 14 (18), 11691, 2022 | 9 | 2022 |
Examining the effect of consumer experience on co-creation and loyalty for healthy meat consumption S Meeprom, P Jaratmetakul, W Boonkum Frontiers in Sustainable Food Systems 7, 1123984, 2023 | 8 | 2023 |
A Motive-Based Segmentation of Special Event Visitors Interacting in Cultural Events S Meeprom Event Management 26 (5), 1161-1173, 2022 | 8 | 2022 |
Examining the Effect of Tourists’ Motivation and Satisfaction towards NAKHONCHAIBURIN Tourism Cluster S Meeprom, T Charoenrat Development Economic Review 13 (1), 42-62, 2019 | 8 | 2019 |
AI- and Employee-Based Customer Services in Restaurants: Customer Engagement Leading to Loyalty During the Covid-19 Pandemic S Meeprom, C Suttikun ABAC JOURNAL 44 (2), 1-16, 2024 | 7 | 2024 |
Unlocking the role of proactive motivational processes in driving customer engagement with special events in Thailand S Meeprom Macquarie University, 2019 | 3 | 2019 |