| Journey of customers in this digital era: Understanding the role of artificial intelligence technologies in user engagement and conversion S Bag, G Srivastava, MMA Bashir, S Kumari, M Giannakis, AH Chowdhury Benchmarking: An International Journal 29 (7), 2074-2098, 2022 | 190 | 2022 |
| The role of big data and predictive analytics in developing a resilient supply chain network in the South African mining industry against extreme weather events S Bag, MS Rahman, G Srivastava, HL Chan, DJ Bryde International Journal of Production Economics 251, 108541, 2022 | 95 | 2022 |
| Examining the role of virtue ethics and big data in enhancing viable, sustainable, and digital supply chain performance S Bag, MS Rahman, G Srivastava, A Shore, P Ram Technological Forecasting and Social Change 186, 122154, 2023 | 81 | 2023 |
| Modern-day marketing concepts based on face recognition and neuro-marketing: a review and future research directions G Srivastava, S Bag Benchmarking: An International Journal 31 (2), 410-438, 2024 | 60 | 2024 |
| Climate change adaptation and disaster risk reduction in the garment industry supply chain network S Bag, MS Rahman, H Rogers, G Srivastava, JHC Pretorius Transportation Research Part E: Logistics and Transportation Review 171, 103031, 2023 | 40 | 2023 |
| Examining collaborative buyer–supplier relationships and social sustainability in the “new normal” era: The moderating effects of justice and big data analytical intelligence S Bag, TM Choi, MS Rahman, G Srivastava, RK Singh Annals of Operations Research, 1-46, 2022 | 38 | 2022 |
| Unveiling metaverse potential in supply chain management and overcoming implementation challenges: an empirical study S Bag, MS Rahman, G Srivastava, SK Shrivastav Benchmarking: An International Journal 32 (11), 79-108, 2023 | 31 | 2023 |
| Data‐driven insights for circular and sustainable food supply chains: An empirical exploration of big data and predictive analytics in enhancing social sustainability performance S Bag, G Srivastava, A Cherrafi, A Ali, RK Singh Business Strategy and the Environment 33 (2), 1369-1396, 2024 | 23 | 2024 |
| Climate change adaptation capability, business-to-business marketing capability and firm performance: Integrating institutional theory and dynamic capability view S Bag, G Srivastava, S Gupta, JZ Zhang, S Kamble Industrial Marketing Management 115, 470-483, 2023 | 22 | 2023 |
| Examining the dark side of using gamification elements in online community engagement: an application of PLS-SEM and ANN modeling G Srivastava, S Bag, MS Rahman, JHC Pretorius, MO Gani Benchmarking: An International Journal 30 (9), 2921-2947, 2023 | 19 | 2023 |
| Impact of CSR on company’s reputation and brand image G Srivastava Global Journal of Enterprise Information System 11 (1), 8-13, 2019 | 18 | 2019 |
| Data-driven digital transformation and the implications for antifragility in the humanitarian supply chain S Bag, MS Rahman, G Srivastava, M Giannakis, C Foropon International Journal of Production Economics 266, 109059, 2023 | 17 | 2023 |
| How COVID-19 pandemic has shaped buyer-supplier relationships in engineering companies with ethical perception considerations: A multi-methodological study S Bag, MS Rahman, TM Choi, G Srivastava, P Kilbourn, N Pisa Journal of Business Research 158, 113598, 2023 | 15 | 2023 |
| Impact of ethics training and audits on the relationship quality of business-to-business partners in sharing economy S Bag, S Gupta, G Srivastava, U Sivarajah, A Kumar Industrial Marketing Management 107, 120-133, 2022 | 15 | 2022 |
| The effect of corporate ethical responsibility on social and environmental performance: An empirical study S Bag, G Srivastava, S Gupta, U Sivarajah, NV Wilmot Industrial Marketing Management 117, 356-370, 2024 | 14 | 2024 |
| Diffusion of big data analytics innovation in managing natural resources in the African mining industry S Bag, G Srivastava, S Gupta, S Taiga Journal of Global Information Management (JGIM) 30 (6), 1-21, 2021 | 10 | 2021 |
| Brand Positioning of Automotive Lubricant in Indian Market G Srivastava International Journal of Management 2 (4), 43-55, 2013 | 10 | 2013 |
| Antecedents of e-marketing of agriculture products in this digital era: An empirical study G Srivastava International Journal of Technology and Human Interaction (IJTHI) 18 (7), 1-17, 2022 | 9 | 2022 |
| Artificial intelligence to predict consumer behaviour: A literature survey G Srivastava, N Singh Recent Trends in Communication and Electronics, 367-371, 2021 | 7 | 2021 |
| Importance of Brand Positioning for Indian Automotive Lubricants Market G Srivastava | 6 | 2018 |
Sushma KumariLecturer in Supply chain managementכתובת אימייל מאומתת בדומיין hull.ac.uk
