| Crowd‐funding: transforming customers into investors through innovative service platforms A Ordanini, L Miceli, M Pizzetti, A Parasuraman Journal of service management 22 (4), 443-470, 2011 | 1911 | 2011 |
| Firms talk, suppliers walk: Analyzing the locus of greenwashing in the blame game and introducing ‘vicarious greenwashing’ M Pizzetti, L Gatti, P Seele Journal of business ethics 170 (1), 21-38, 2021 | 262 | 2021 |
| Digital visual engagement: influencing purchase intentions on Instagram C Valentini, S Romenti, G Murtarelli, M Pizzetti Journal of communication management 22 (4), 362-381, 2018 | 236 | 2018 |
| Green lies and their effect on intention to invest L Gatti, M Pizzetti, P Seele Journal of business research 127, 228-240, 2021 | 179 | 2021 |
| Augmented self-The effects of virtual face augmentation on consumers' self-concept A Javornik, B Marder, M Pizzetti, L Warlop Journal of Business research 130, 170-187, 2021 | 137 | 2021 |
| When sustainability backfires: A review on the unintended negative side‐effects of product and service sustainability on consumer behavior D Acuti, M Pizzetti, S Dolnicar Psychology & Marketing 39 (10), 1933-1945, 2022 | 85 | 2022 |
| Social food pleasure: When sharing offline, online and for society promotes pleasurable and healthy food experiences and well-being M Mendini, M Pizzetti, PC Peter Qualitative Market Research: An International Journal 22 (4), 544-556, 2019 | 42 | 2019 |
| " Mirror Mirror on the Wall, Who is Real of Them All?"–The Role of Augmented Self, Expertise and Personalisation in the Experience with Augmented Reality Mirror A Javornik, M Pizzetti Advances in consumer research 45, 423-427, 2017 | 29 | 2017 |
| Revisiting fear appeals: A structural re-inquiry of the protection motivation model DC Orazi, M Pizzetti International Journal of Research in Marketing 32 (2), 223-225, 2015 | 24 | 2015 |
| Attitudes and intentions toward masstige strategies: A cross-cultural study of French and Chinese consumers M Pizzetti, P Chereau, I Soscia, F Teng Journal of Business Research 167, 114174, 2023 | 9 | 2023 |
| Gifts, emotions and cognitive processes: An inquiry of gift receiving from a consumer psychology perspective P Marta Università della Svizzera italiana, 2016 | 6* | 2016 |
| Embracing food well-being: Lessons from chefs’ caring actions in the fight against food waste M Pizzetti, C Longo, M Türe Journal of Public Policy & Marketing 43 (2), 171-189, 2024 | 5 | 2024 |
| The value of gift personalization: current insights from the gift recipient’s perspective and future research directions M Pizzetti, M Gibbert Journal of Consumer Marketing 35 (5), 512-521, 2018 | 5 | 2018 |
| “I am not unsustainable; I am on holiday!” moral disengagement and the holiday mindset of young travellers during a cruise M Pizzetti, G Miniero, M Bonera, AP Codini, S Elam Journal of Sustainable Tourism 32 (11), 2304-2322, 2024 | 2 | 2024 |
| Fooling them, not me? how fake news affects evaluators’ reputation judgments and behavioral intentions S Mariconda, M Pizzetti, M Etter, P Haack Business & Society, 00076503241271255, 2024 | 2 | 2024 |
| Unpacking the unethical gift: Gift experience and unethicality assessment M Pizzetti, P Seele, M Gibbert Ethics & Behavior 29 (5), 359-381, 2019 | 2 | 2019 |
| You designed that yourself for me? Vicarious pride in customized gift exchange M Pizzetti, D Acuti, I Soscia, M Gibbert Psychology & Marketing 41 (10), 2170-2180, 2024 | 1 | 2024 |
| Space for seduction: the redefining of auction houses’ role in the art market F De Molli, M Vecco, M Pizzetti Consumption Markets & Culture 26 (1), 47-63, 2023 | | 2023 |
| Nutrition Front-of-Pack Labels: Why educating consumers is important O Nechaeva, L Gatti, M Pizzetti SIM Conference: Marketing per il benessere, la salute e la cura, 2023 | | 2023 |
| Games and Museums: A Novel Approach to Attracting and Retaining Audiences M Pizzetti, G Miniero | | 2022 |