| Omni-channel research framework in the context of personal selling and sales management: A review and research extensions S Cummins, JW Peltier, A Dixon Journal of Research in Interactive Marketing 10 (1), 2-16, 2016 | 272 | 2016 |
| Consumer Behavior in the Online Context S Cummins, JW Peltier, JA Schibrowsky, A Nill Journal of Research in Interactive Marketing 8 (3), 169-202, 2014 | 239 | 2014 |
| A critical review of the literature for sales educators S Cummins, JW Peltier, R Erffmeyer, J Whalen Journal of Marketing Education 35 (1), 68-78, 2013 | 134 | 2013 |
| A parsimonious instrument for predicting students’ intent to pursue a sales career: Scale development and validation JW Peltier, S Cummins, N Pomirleanu, J Cross, R Simon Journal of Marketing Education 36 (1), 62-74, 2014 | 80 | 2014 |
| Investigating the Portrayal and Influence of Sustainability Claims in an Environmental Advertising Context M Cummins, S., Reilly, T.M., Carlson, L., Grove, S., Dorsch Journal of Macromarketing 34 (3), 332-348, 2014 | 70 | 2014 |
| Evaluating educational practices for positively affecting student perceptions of a sales career S Cummins, JW Peltier, N Pomirleanu, J Cross, R Simon Journal of Marketing Education 37 (1), 25-35, 2015 | 45 | 2015 |
| A critical review of the literature for sales educators 2.0 S Cummins, B Nielson, JW Peltier, D Deeter-Schmelz Journal of Marketing Education 42 (3), 198-216, 2020 | 30 | 2020 |
| Recruiting sales students: The value of professionals in the classroom B Nielson, S Cummins Marketing Education Review 29 (1), 65-74, 2019 | 25 | 2019 |
| Understanding students’ decision-making process when considering a sales career: A comparison of models pre-and post-exposure to sales professionals in the classroom S Cummins, JW Peltier Journal of Personal Selling & Sales Management 41 (1), 1-16, 2020 | 18 | 2020 |
| The impact of live cases on student skill development in marketing courses S Cummins, JS Johnson Journal of Marketing Education 45 (1), 55-69, 2023 | 17 | 2023 |
| Using sales competition videos in a principles of marketing class to improve interest in a sales career S Cummins, T Loe, JW Peltier Journal for Advancement of Marketing Education 24 (Special Issue on Sales …, 2016 | 15 | 2016 |
| A cross-cultural negotiation role-play for sales classes D Herlache, S Renkema, S Cummins, C Scovotti Journal for Advancement of Marketing Education 26 (Special Issue on Teaching …, 2018 | 12 | 2018 |
| The Ranking of Contractors to the U.S. Department of Defense According to Integrated Power Blocs Among the Contractors FG Hayden, EG Campbell, S Cummins Journal of Economic Issues 44 (2), 311-420, 2010 | 9 | 2010 |
| TONS: A guide to teaching on-line sales courses CB Rippé, S Weisfeld-Spolter, S Cummins, B Dastoor Journal for Advancement of Marketing Education 24 (Special Issue on Sales …, 2016 | 7 | 2016 |
| So, you want to start a sales center? An organizational learning approach to sales center formation and growth CB Rippé, S Cummins, OJ DeGeorge Journal of Global Scholars of Marketing Science 33 (3), 402-428, 2023 | 4 | 2023 |
| Congruence between course modality and professor communication: A study of pedagogical impact using sales techniques CB Rippé, S Weisfeld-Spolter, S Cummins, Y Yurova Journal for Advancement of Marketing Education 26 (2), 10, 2018 | 4 | 2018 |
| Promoting Service-Learning through an Interdisciplinary and Decentralized Faculty Fellow Program S Cummins, MJ Ritzman, J Benenson, CC Tocaimaza-Hatch, AMM Weare Metropolitan Universities 34 (4), 88, 2023 | 1 | 2023 |
| Selling for the Social Good: A Commentary and Extension to Pedagogy Place S Cummins Journal of Macromarketing 42 (2), 328-332, 2022 | 1 | 2022 |
| OBJECTION PRACTICE USING A LIVE APPOINTMENT-SETTING CALL WITH PROFESSIONALS S Cummins Marketing Education Review 32 (2), 136-142, 2022 | 1 | 2022 |
| Best Practices for and Outcomes of Implementing Live Cases in Marketing Courses JS Johnson, S Cummins Journal for Advancement of Marketing Education 30 (1), 15, 2022 | | 2022 |
