| A typology of viral ad sharers using sentiment analysisโ KK Kulkarni, AD Kalro, D Sharma, P Sharmaโ Journal of Retailing and Consumer Services 53 (March, 2020), https://doi.orgย โฆ, 2020โ | 67 | 2020 |
| The interaction effect of ad appeal and need for cognition on consumers' intentions to share viral advertisementsโ KK Kulkarni, AD Kalro, D Sharmaโ Journal of Consumer Behaviour 19 (4), 327-338, 2020โ | 41 | 2020 |
| Sharing of branded viral advertisements by young consumers: the interplay between personality traits and ad appealโ KK Kulkarni, AD Kalro, D Sharmaโ Journal of Consumer Marketing 36 (6), https://doi.org/10.1108/JCM-11-2017-2428, 2019โ | 29 | 2019 |
| Unveiling the Shadows: Exploring the Dark Side of Influencer Marketingโ KK Kulkarniโ 2024 AMA Winter Academic Conference, St. Pete Beach, FL, USA 35, 643-645, 2024โ | | 2024 |
| Effectiveness of Human-like vs. Cartoon-like Virtual Influencers in COVID-19โ S Kaur, KK Kulkarniโ ANZMAC Conference, University of Otago Business School, 2023, 279, 2023โ | | 2023 |
| The Impact of De-Influencers on Consumer Behavior: An Experimental Studyโ KK Kulkarniโ ISDSI-Global Conference 2023, IIM Ranchi, INDIA, 492, 2023โ | | 2023 |
| Moment Marketing: Decoding the Hottest Form of New Age Advertisingโ KK Kulkarniโ 3rd ICDE & 14th ISDSI Annual Conference 2020, IIM Raipur, INDIA, 106, 2020โ | | 2020 |
| The effects of need for cognition in viral advertising: an individualโdifference perspectiveโ KK Kulkarni, AD Kalro, D Sharmaโ 11th ISDSI International Conference, 2017, IIM Trichy, 2017โ | | 2017 |
| Multi-dimensional approach to viral advertising: past research & future opportunitiesโ KK Kulkarni, AD Kalro, D Sharmaโ 9th Great Lakes NASMEI (North American Society for Marketing Education inย โฆ, 2015โ | | 2015 |
Arti D. KalroProfessor, SJMSOM, Indian Institute of Technology Bombayืืชืืืช ืืืืืื ืืืืืชืช ืืืืืืื iitb.ac.in