| Impact of relationship marketing tactics on relationship quality and customer loyalty: A case study of telecom sector of Pakistan A Raza, Z Rehman African Journal of Business Management 6 (14), 5085-5092, 2012 | 128 | 2012 |
| Employee engagement, innovative work behaviour, and employee wellbeing: Do workplace spirituality and individual spirituality matter? N Haj-Salem, MI Ishaq, S Yaqoob, A Raza, H Zia Business Ethics, the Environment & Responsibility, 2022 | 62 | 2022 |
| How anticipated pride and guilt influence green consumption in the Middle East: The moderating role of environmental consciousness N Haj-Salem, MI Ishaq, A Raza Journal of Retailing and Consumer Services, 2022 | 52 | 2022 |
| Fear of missing out and compulsive buying behavior: The moderating role of mindfulness S Hussain, A Raza, A Haider, MI Ishaq, Q Talpur Journal of Retailing and Consumer Services 75 (2023), 103512, 2023 | 42 | 2023 |
| Accomplishing sustainable performance through leaders' competencies, green entrepreneurial orientation, and innovation in an emerging economy: Moderating role of institutional … A Ishaq, M. I., Sarwar, H., Aftab, J., Franzoni, S., & Raza Business Strategy and the Environment 33 (2), 1515-1532, 2023 | 34* | 2023 |
| The Blessing, or Curse of Workplace Friendship: Mediating Role of Organizational Identification and Moderating Role of Political Skills R Ahmad, MI Ishaq, A Raza International Journal of Hospitality Management 108 (2023), 103359, 2023 | 32 | 2023 |
| Masstige Marketing: A scale development and validity study MI Ishaq, A Raza, B Bartikowski, H Sarwar, Z ur-Rehman Journal of Business Research, 2023 | 19 | 2023 |
| Testing workplace hazing, moral disengagement and deviant behaviors in hospitality industry A Raza, MI Ishaq, DR Jamali, H Zia, N Haj-Salem International Journal of Contemporary Hospitality Management 36 (3), 743-768, 2024 | 18 | 2024 |
| Expatriates' adjustment and performance in risky environments: the role of organizational support and rewards, risk propensity and resilience M Sarfraz, QA Nisar, A Raza Personnel Review 52 (4), 1126-1145, 2023 | 16 | 2023 |
| Team diversity, conflict, and trust: Evidence from the health sector MR Nawaz, MI Ishaq, R Ahmad, M Faisal, A Raza Frontiers in Psychology, 2022 | 13 | 2022 |
| How Fashion Cewebrity Influences Customer Engagement Behavior in Emerging Economy? Social Network Influence as Moderator A Raza, MI Ishaq, A Khan, R Ahmad, N Haj-salem Journal of Retailing and Consumer Services 74 (2023), 103392, 2023 | 12 | 2023 |
| Trust Recovery Tactics in Financial Services: The Moderating Role of Service Failure Severity A Raza, RH Tsiotou, M Sarfraz, MI Ishaq International Journal of Bank Marketing, 2023 | 11 | 2023 |
| Technostressors and service employees outcomes: a longitudinal study A Raza, MI Ishaq, H Zia, Z ur-Rehman, R Ahmad The Service Industries Journal, 2022 | 11 | 2022 |
| Family or otherwise: Exploring the impact of family motivation on job outcomes in collectivistic society S Yaqoob, MI Ishaq2, M Mushtaq, A Raza Frontiers in Psychology, 2023 | 10 | 2023 |
| Brand Equity and its Impact on Customer Purchase Intention: Empirical Evidence of the Telecommunication Sector of Sargodha T Sultan, M Hasni, A Raza Journal of Business & Economics 12 (2), 99-110, 2020 | 10 | 2020 |
| Virtual reality-based product displays to inspire consumers’ purchase intentions: An experimental study A Raza, M Wasim, MI Ishaq Journal of Business Research 175 (2024), 114540, 2024 | 7 | 2024 |
| Gamification in financial service apps to enhance customer experience and engagement A Raza, S Rehmat, MI Ishaq, N Haj-salem, Q Talpur Journal of Consumer Behaviour, 2023 | 7 | 2023 |
| Impact of self-esteem and self-gifting on masstige purchase intentions MM Khan, MI Ishaq, M Iqbal, A Raza International Journal of Consumer Studies, 2024 | 5 | 2024 |
| Exploring the effect of telepresence and escapism on consumer post-purchase intention in an immersive virtual reality environment T Saleem, Q Talpur, MI Ishaq, A Raza, M Junaid Journal of Retailing and Consumer Services 81 (2024), 104014, 2024 | 4 | 2024 |
| Role of social networks and entrepreneurial success: Understanding the dynamics of knowledge acquisition and green entrepreneurial orientation S Riaz, W Yanging, MI Ishaq, A Raza, R Siddiqie Journal of Cleaner Production 468 (2024), 143065, 2024 | 4 | 2024 |
Zia ur Rehman, PhDAssistant Professor of Marketing, PMAS-Arid Agriculture University Rawalpindiכתובת אימייל מאומתת בדומיין uaar.edu.pk