| Effects of attributed responsibility and response strategies on organizational reputation: A meta-analysis of situational crisis communication theory research L Ma, M Zhan Journal of Public Relations Research 28 (2), 102-119, 2016 | 256 | 2016 |
| CDC's use of social media and humor in a risk campaign—Preparedness 101: Zombie Apocalypse JD Fraustino, L Ma Journal of Applied Communication Research 43 (2), 222-241, 2015 | 126 | 2015 |
| How publics react to situational and renewing organizational responses across crises: Examining SCCT and DOR in social-mediated crises X Zhao, M Zhan, L Ma Public Relations Review 46 (4), 101944, 2020 | 60 | 2020 |
| How to turn your friends into enemies: Causes and outcomes of customers’ sense of betrayal in crisis communication L Ma Public Relations Review 44 (3), 374-384, 2018 | 51 | 2018 |
| When love becomes hate: How different consumer-brand relationships interact with crises to influence consumers' reactions L Ma Corporate Communications: An International Journal 25 (3), 357-375, 2020 | 35 | 2020 |
| How the interplay of consumer-brand identification and crises influences the effectiveness of corporate response strategies L Ma International Journal of Business Communication 60 (1), 84-104, 2023 | 34 | 2023 |
| Testing perceptions of organizational apologies after a data breach crisis JM Bentley, L Ma Public Relations Review 46 (5), 101975, 2020 | 31 | 2020 |
| Can strategic message framing mitigate the negative effects of skeptical comments against corporate-social-responsibility communication on social networking sites? L Ma, JM Bentley Public Relations Review 48 (4), 102222, 2022 | 17 | 2022 |
| I am one of them: Examining crisis communication from an intergroup communication approach L Ma Journal of Contingencies and Crisis Management, 2018 | 16 | 2018 |
| Should relationships be at the heart of public relations? A meta-analysis of the antecedents and consequences of organization-public relationships X Ma, L Ma, BF Liu Public Relations Review 49 (5), 102388, 2023 | 7 | 2023 |
| Me, like Chanel: Examining Antecedents and Consequences of Consumers’ Luxury Brand Engagement on Instagram E Kwon, TR Choi, L Ma Journal of Current Issues & Research in Advertising 45 (1), 1-21, 2024 | 6 | 2024 |
| When love becomes hate: the dark side of consumer-brand relationship in crisis communication L Ma 20th International Public Relations Research Conference, Looking Back …, 2017 | 6 | 2017 |
| Investigating Stakeholders’ Reactions to Crises in the Nonprofit Sector Through the Lens of Social Identity Theory L Ma Journal of Public Relations Research 35 (2), 113-133, 2023 | 5 | 2023 |
| Interplay of message features and source: predicting twitter users’ engagement behaviors following a terrorist attack MM Zhan, X Zhao, L Ma Communication Research Reports 40 (1), 51-64, 2023 | 1 | 2023 |
| Gender in US Strategic Communication Research and Practice: Confronting the Master Narratives L Aldoory, EL Toth, L Ma The Handbook of Strategic Communication, 292-305, 2021 | 1 | 2021 |