| Reconsidering Baron and Kenny: Myths and truths about mediation analysis X Zhao, JG Lynch, Q Chen Journal of consumer research 37 (2), 197-206, 2010 | 14299 | 2010 |
| Attitude Toward Site Q Chen, WD Wells Journal of Advertising Research 39 (5), 27-37, 1999 | 1776 | 1999 |
| Attitude toward the site Q Chen Journal of advertising research 39 (5), 27-37, 1999 | 1776 | 1999 |
| Attitude toward the site II: new information Q Chen, SJ Clifford, WD Wells Journal of Advertising Research 42 (2), 33-46, 2002 | 455 | 2002 |
| Internet community group participation: Psychosocial benefits for women with breast cancer S Rodgers, Q Chen Journal of Computer‐Mediated Communication 10 (4), 00-00, 2005 | 429 | 2005 |
| Exploring the success factors of eCRM strategies in practice Q Chen, HM Chen The Journal of Database Marketing & Customer Strategy Management 11 (4), 333-343, 2004 | 287 | 2004 |
| The performance implications of entrepreneurial proclivity: A dynamic capabilties approach DA Griffith, SM Noble, Q Chen Journal of Retailing 82 (1), 51-62, 2006 | 278 | 2006 |
| The Immediate Impact of New Product Introductions on Stock Price: The Role of Firm Resources and Size* RP Lee, Q Chen Journal of Product Innovation Management 26 (1), 97-107, 2009 | 179 | 2009 |
| The influence of virtual direct experience (VDE) on on-line ad message effectiveness DA Griffith, Q Chen Journal of Advertising 33 (1), 55-68, 2004 | 172 | 2004 |
| THE INFLUENCE OF VIRTUAL DIRECT EXPERIENCE (VDE) ON ON-LINE AD MESSAGE EFFECT. DA Griffith, Q Chen, DA Griffith | 172* | |
| Knowledge transfer between multinational corporations' headquarters and their subsidiaries: influences on and implications for new product outcomes RP Lee, Q Chen, D Kim, JL Johnson Journal of International Marketing 16 (2), 1-31, 2008 | 157 | 2008 |
| Development of an instrument to measure web site personality Q Chen, S Rodgers Journal of Interactive Advertising 7 (1), 4-46, 2006 | 130 | 2006 |
| Investigating antecedents of technology acceptance of initial eCRM users beyond generation X and the role of self-construal Q Chen, HM Chen, R Kazman Electronic Commerce Research 7 (3-4), 315-339, 2007 | 120 | 2007 |
| Contextual priming and applicability: Implications for ad attitude and brand evaluations F Shen, Q Chen Journal of Advertising 36 (1), 69-80, 2007 | 116 | 2007 |
| The effects of interactivity on cross-channel communication effectiveness Q Chen, DA Griffith, F Shen Journal of Interactive Advertising 5 (2), 19-28, 2005 | 114 | 2005 |
| Linking customer resources to firm success: The role of marketing program implementation RP Lee, G Naylor, Q Chen Journal of Business Research 64 (4), 394-400, 2011 | 107 | 2011 |
| The synergetic effect of multinational corporation management's social cognitive capability on tacit-knowledge management: Product innovation ability insights from Asia ML Sheng, NN Hartmann, Q Chen, I Chen Journal of International Marketing 23 (2), 94-110, 2015 | 102 | 2015 |
| Consumption in the public eye: The influence of social presence on service experience Y He, Q Chen, DL Alden Journal of Business Research 65 (3), 302-310, 2012 | 97 | 2012 |
| A critical review of the e-satisfaction literature Q Chen, S Rodgers, Y He American Behavioral Scientist 52 (1), 38-59, 2008 | 97 | 2008 |
| Post-adoption attitudes to advertising on the internet S Rodgers, Q Chen Journal of Advertising Research 42 (5), 95-104, 2002 | 77 | 2002 |
