Corporate Social Responsibility and Cause Related Marketing: an Overview PS Brønn, AB Vrioni International Journal of Advertising, 2001 | 1197 | 2001 |
Corporate motives for social initiative: Legitimacy, sustainability, or the bottom line? PS Brønn, D Vidaver-Cohen Journal of business ethics 87, 91-109, 2009 | 656 | 2009 |
Building successful strategic alliances P Lorange, J Roos, PS Brønn Long range planning 25 (6), 10-17, 1992 | 314 | 1992 |
A reflective stakeholder approach: co‐orientation as a basis for communication and learning P Simcic Brønn, C Brønn Journal of Communication Management 7 (4), 291-303, 2003 | 198 | 2003 |
Åpen eller innadvendt: omdømmebygging for organisasjoner PS Brønn, Ø Ihlen Gyldendal Akademisk, 2009 | 173* | 2009 |
Decision-making processes surrounding sponsorship activities HM Thjømøe, EL Olson, HM Thjømøe, PS Brønn Journal of Advertising Research 42 (6), 6-15, 2002 | 140 | 2002 |
Reputation, responsibility, and stakeholder support in Scandinavian firms: A comparative analysis D Vidaver-Cohen, PS Brønn Journal of Business Ethics 127, 49-64, 2015 | 121 | 2015 |
How others see us: leaders’ perceptions of communication and communication managers P Simcic Brønn Journal of Communication Management 18 (1), 58-79, 2014 | 106 | 2014 |
A reputation analysis of the most visible companies in the Scandinavian countries T Apéria, PS Brønn, M Schultz Corporate Reputation Review 7 (3), 218-230, 2004 | 105 | 2004 |
Relationship outcomes as determinants of reputation P Simcic Brønn Corporate Communications: An International Journal 12 (4), 376-393, 2007 | 104 | 2007 |
Corporate citizenship and managerial motivation: Implications for business legitimacy D Vidaver‐Cohen, PS Brønn Business and Society Review 113 (4), 441-475, 2008 | 77 | 2008 |
Mapping the strategic thinking of public relations managers in a crisis situation: An illustrative example using conjoint analysis PS Brønn, EL Olson Public Relations Review 25 (3), 351-368, 1999 | 76 | 1999 |
Issues management as a basis for strategic orientation PS Brønn, C Brønn Journal of Public Affairs 2 (4), 247-258, 2002 | 70 | 2002 |
Reputation, communication, and the corporate brand PS Brønn The Sage handbook of public relations, 307-320, 2010 | 65 | 2010 |
Communication managers as strategists? Can they make the grade? P Simcic Brønn Journal of Communication Management 5 (4), 313-326, 2001 | 61 | 2001 |
Kommunikasjon for ledere og organisasjoner PS Brønn, AJK eds.) Fagbokforlaget, 2014 | 59* | 2014 |
A reflective approach to uncovering actual identity P Simcic Brønn, A Engell, H Martinsen European Journal of Marketing 40 (7/8), 886-901, 2006 | 56 | 2006 |
Corporate Communication: A Strategic Approach to Building Reputation PS Brønn, R Wiig-Berg Gyldendal Akademisk, 0 | 55* | |
Adapting the PZB service quality model to reputation risk analysis and the implications for CSR communication P Simcic Brønn Journal of Communication Management 16 (1), 77-94, 2012 | 49 | 2012 |
Applying Ajzen’s theory of planned behavior to predict practitioners’ intentions to measure and evaluate communication outcomes A Buhmann, PS Brønn Corporate Communications: An International Journal 23 (3), 377-391, 2018 | 47 | 2018 |