| 1995 feels so close yet so far: The effect of event markers on subjective feelings of elapsed time G Zauberman, J Levav, K Diehl, R Bhargave Psychological Science 21 (1), 133-139, 2010 | 92 | 2010 |
| The social context of temporal sequences: Why first impressions shape shared experiences R Bhargave, NV Montgomery Journal of Consumer Research 40 (3), 501-517, 2013 | 90 | 2013 |
| Lasting performance: Round numbers activate associations of stability and increase perceived length of product benefits J Pena-Marin, R Bhargave Journal of Consumer Psychology 26 (3), 410-416, 2016 | 60 | 2016 |
| The cue-of-the-cloud effect: When reminders of online information availability increase purchase intentions and choice R Bhargave, A Mantonakis, K White Journal of Marketing Research 53 (5), 699-711, 2016 | 59 | 2016 |
| Two-stage decisions increase preference for hedonic options R Bhargave, A Chakravarti, A Guha Organizational Behavior and Human Decision Processes 130, 123-135, 2015 | 38 | 2015 |
| Navigating residue sensitivity in the used goods marketplace S Kapitan, R Bhargave Psychology & Marketing 30 (4), 305-317, 2013 | 30 | 2013 |
| Collective satiation: How coexperience accelerates a decline in hedonic judgments. RP Bhargave, NV Montgomery, JP Redden Journal of Personality and Social Psychology 114 (4), 529, 2018 | 23 | 2018 |
| Milestone age affects the role of health and emotions in life satisfaction: A preliminary inquiry T Miron-Shatz, R Bhargave, GM Doniger PloS One 10 (8), e0133254, 2015 | 13 | 2015 |
| My recency, our primacy: How social connection influences evaluations of sequences RP Bhargave, NV Montgomery Journal of Behavioral Decision Making 28 (4), 382-394, 2015 | 9 | 2015 |
| Product end-of-life decisions S Kapitan, R Bhargave, K Trask, JM Sundie, DH Silvera Communicating sustainability for the green economy, 66-80, 2015 | 4 | 2015 |
| Aspects of Experiences: The role of novelty in retrospective summary assessments RP Bhargave University of Pennsylvania, 2009 | 4 | 2009 |
| Comparing estimates for decision-making: Numerical processing and preferences for underestimates versus overestimates. J Pena-Marin, R Bhargave Journal of Experimental Psychology: Applied 28 (1), 147, 2022 | 3 | 2022 |
| Premiums and Opportunism in Pay-What-You-Want Pricing RP Bhargave, A Guha Enhancing Knowledge Development in Marketing, 177, 2010 | 1 | 2010 |
| Creative Artificial Intelligence for Marketers: A Framework and Research Agenda T Yönel, RP Bhargave, J Hattula Academy of Marketing Science Annual Conference, 26-37, 2024 | | 2024 |
| JORGE PENA-MARIN R BHARGAVE Journal of Consumer Psychology 26 (3), 410-416, 2016 | | 2016 |
| The Stability Heuristic: How Round Numbers Increase the Perception of How Long Product Characteristics Last J Pena-Marin, R Bhargave Advances in Consumer Research 43, 630-630, 2015 | | 2015 |
| The Cue-of-the-Cloud Effect: When Cues of Online Information Availability Increase Purchase Intentions and Choice R Bhargave, A Mantonakis, K White Advances in Consumer Research 43, 463-464, 2015 | | 2015 |
| Congruent Attributes in Complementary Consumption: The Role of the Experience’s Social Context R Bhargave, N Montgomery Volume XLII 42, 415, 2014 | | 2014 |
| Nicole Votolato Montgomery R Bhargave Framework 36 (1), 83-92, 2013 | | 2013 |
| The Uncertain Consumer G Ülkümen, D Tannenbaum, CR Fox, DJ Walters, PM Fernbach, ... Advances in Consumer Research 41, 2013 | | 2013 |
