| INTEGRATING SOCIAL MEDIA AND DIGITAL MEDIA AS NEW ELEMENTS OF INTEGRATED MARKETING COMMUNICATION FOR CREATING BRAND EQUITY BP Kushwaha, RK Singh, N Varghese, VN Singh Journal of Content, Community & Communication 11 (6), 52-64, 2020 | 181 | 2020 |
| Visualisation of global research trends and future research directions of digital marketing in small and medium enterprises using bibliometric analysis AM Amiri, BP Kushwaha, R Singh Journal of Small Business and Enterprise Development 30 (3), 621-641, 2023 | 119 | 2023 |
| INFLUENCE OF DIGITAL MEDIA MARKETING AND CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE INTENTION RK Singh, BP Kushwaha, T Chadha, VA Singh Journal of Content, Community & Communication 14 (7), 145-158, 2021 | 73 | 2021 |
| Paradigm shift in traditional lifestyle to digital lifestyle in Gen Z: a conception of consumer behaviour in the virtual business world K B.P. International Journal of Web Based Communities 17 (4), 305 - 320, 2021 | 62 | 2021 |
| Artificial intelligence in marketing research and future research directions: Science mapping and research clustering using bibliometric analysis J Thakur, BP Kushwaha Global Business and Organizational Excellence 43 (3), 139–155, 2024 | 59 | 2024 |
| Mediating role of growth needs and job satisfaction on talent sustainability in BPOs and call centres: An evidence from India BP Kushwaha, V Tyagi, PB Sharma, RK Singh Journal of Public Affairs, 1-9, 2022 | 54 | 2022 |
| Integrating employees, customers and technology to build an effective sustainable marketing strategy BP Kushwaha, G Kaur, N Singh, A Sharma International Journal of Sustainable Society 14 (4), 310-322, 2022 | 49 | 2022 |
| Evaluating the role of microfinance institutions in enhancing the livelihood of urban poor N Hasan, AK Singh, MK Agarwal, BP Kushwaha Journal of Economic and Administrative Sciences 41 (1), 114-131, 2025 | 47 | 2025 |
| How investors’ financial well-being influences enterprises and individual’s psychological fitness? Moderating role of experience under uncertainty BP Kushwaha, A Shiva, V Tyagi Sustainability 15 (2), 1699, 2023 | 47 | 2023 |
| Investigating the role of reinforcement and environmental factors in balancing the state of apprehension: evidence from India BP Kushwaha, V Tyagi, A Shiva World Review of Entrepreneurship, Management and Sustainable Development 17 …, 2021 | 45 | 2021 |
| Personalised digital marketing perspectives and practices in tourism industry BP Kushwaha PalArch's Journal of Archaeology of Egypt/Egyptology 17 (6), 2029-2041, 2020 | 39 | 2020 |
| Investigating Privacy Paradox: Consumer Data Privacy Behavioural Intention and Disclosure Behaviour BP Kushwaha, RK Singh, V Tyagi Academy of Marketing Studies Journal 25 (1), 1528-2678-25-1-353, 2021 | 38 | 2021 |
| The factors influencing consumer buying decision of electronic products BP Kushwaha, NS Rao, SY Ahmad Management Dynamics 15 (1), 2015 | 36 | 2015 |
| Increasing the Efficiency and Effectiveness of Inventory Management by Optimizing Supply Chain through Enterprise Resource Planning Technology BPK Rubel EFFLATOUNIA-Multidisciplinary Journal 5 (2), 1739–1756-1739–1756, 2021 | 33 | 2021 |
| Impact of message design on display ads involvement and effectiveness: An evidence from India BP Kushwaha, V Tyagi, RK Singh Int. J. of Management Practice 15 (4), 532-547, 2021 | 31 | 2021 |
| Search engine marketing a new way of marketing in digital age BP Kushwaha PalArch's Journal of Archaeology of Egypt/Egyptology 17 (6), 2053-2065, 2020 | 31 | 2020 |
| Essential Aspects for the Development of Women Entrepreneurial Intention in India RK Singh, BP Kushwaha, V Tyagi Journal of Contemporary Issues in Business and Government 27 (1), 2326-2339, 2021 | 28 | 2021 |
| THE ATTITUDE OF MANAGEMENT STUDENTS TOWARDS ENTREPRENEUR & ENTREPRENEURSHIP BP Kushwaha, FY Maru International Journal of Research in Management & Technology 5 (04), 325-329, 2015 | 27 | 2015 |
| Ethical Relationship Marketing in the Domain of Customer Relationship Marketing BP Kushwaha, RK Singh, V Tyagi, VN Singh Test Engineering and Management 83, 16573 -16584, 2020 | 22 | 2020 |
| Sustainable Offering Practices Through Stakeholders Engagement BP Kushwaha JOURNAL OF INNOVATION FOR INCLUSIVE DEVELOPMENT 3 (1), 3-9, 2018 | 22 | 2018 |
Raj Kumar SinghAssociate Professorכתובת אימייל מאומתת בדומיין gehu.ac.in